Ully Carolinne Sampaio

About Ully Carolinne Sampaio

13 years of professional experience;ElastiSpot Award - Outstanding Performance (2025)International speaker at DevRelConf in Prague (2022)Big New Idea Award (Elastic, 2021);Outstanding Performance Award (Medtronic, 2011);7+ years of project management experience;English, Spanish, and Portuguese (native) speaker;Organized and detail-oriented event planner;Strong relationship builder;

Experience

1. Community & Events Program Manager

   Elastic

   Sep 2018 — Present

   Built and scaled Elastic’s first global community engagement program, connecting and empowering a distributed network of advocates across 60+ countries. Developed strategic community initiatives that strengthened belonging, drove participation, and delivered measurable impact on business goals.Defined and executed global community strategy: from local meetups to global conferences, aligning initiatives with business goals and product launches.Cultivated authentic relationships with customers, developers, and open-source community, driving loyalty, retention, and advocacy through engagement programs.Designed and led hackathon-style community challenges and build initiatives that encouraged hands-on experimentation with Elastic products, resulting in increased product adoption and community-generated use cases.Acted as the bridge between community voices and internal teams (Product, Marketing, Partnerships, DevRel), surfacing insights that informed decision-making and campaigns.Regularly gathered community feedback and insights to inform strategy and improve program health.Designed and led inclusive community programs, ensuring accessibility and representation across underrepresented groups in tech.Represented Elastic at industry events, speaking on stage, tabling at conferences, and leading workshops.Set and tracked KPIs to measure impact of community programs on business outcomes.Produced story-driven deliverables (blogs, videos, reports, presentations, social content) to amplify community stories and integrate insights into marketing narratives.Directed full-cycle event sponsorships (vendor management, contracts, budgets, POs, reporting) while ensuring brand consistency and high-energy experiences.

Education

• USP - Universidade de São Paulo

  Social Communication - Public Relations

  2009 — 2012

Skills

• Estratégias De Marketing
• Event Planning
• Vendas
• Content Writing
• Negociação
• Microsoft Office
• Corporate Communications
• Comunicados De Imprensa
• Budget Management
• Public Relations
• Internal Communications
• Grammar
• Escrita
• Marketing
• Planejamento Estratégico
• Marketing Strategy
• Portuguese
• Microsoft Excel
• Planejamento De Eventos
• Marketing Digital
• Social Media
• Comunicações De Marketing
• Spanish
• Microsoft Outlook
• Comunicação Empresarial
• Microsoft Word
• Comunicação Interna
• Microsoft Dynamics Nav
• Content Marketing
• Relações Com a Mídia
• Inglês
• Relações Públicas
• Português
• Microsoft Powerpoint
• Strategic Planning