Ullekh Tandon
Building Intelligent Marketing Ecosystems | Expert in Ad Tech, Programmatic, and Automation Strategy
- Role
- Director Marketing & Automation at Stan Ventures
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ullekh Tandon
I’m a Senior Marketing & Ad Tech leader with 11+ years of experience driving…
Experience
Director Marketing & Automation
Sep 2024 — Present
Leading the Marketing Operations function end-to-end, including campaign planning & activation, lead lifecycle design, funnel optimization, and automation workflows across Google, Meta, TikTok, and Reddit. Architecting and maintaining HubSpot CRM as the single source of truth for marketing and sales, driving scalable lead management (capture, enrichment, scoring, routing). Driving AI-first automation using OpenAI APIs, LangChain, and no-code orchestration platforms (n8n, Pebbly, Zapier, Pabbly, UiPath) for marketing workflows, personalization, and client reporting. Building and governing cross-platform workflow orchestration, integrating APIs, webhooks, and JSON to automate campaign management, reporting, and pacing.Leading spend pacing automation, account commentary report automation, and campaign health checks for global clients. Acting as a strategic partner to CRO/CMO/Heads of Sales to align GTM operations with predictable pipeline growth. Managing budget & vendor governance, ensuring scalable and cost-efficient adoption of MarTech and AI stacks.Building frameworks for analytics, attribution modeling, and ROI measurement across marketing platforms
Education
The institution of engineering India
Bachelor's degree, Computer Science
2008 — 2012
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