Ullas Prabhakar
Digital Analytics and Marketing | CDP | Leadership
- Role
- Associate Director - Analytics at WPP Media
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ullas Prabhakar
Performance driven digital marketing professional with 14+ years of experience in digital space, delivering and managing end to end digital analytics and marketing activities such as web analytics implementation through Google and Adobe analytics, Search marketing and optimization(SEO), Web development, Insight generation, people management.#Involved in the end-to-end implementation of a tag management solution such as Adobe Launch (DTM), Google Taga Manager (GTM) for Digital analytics tools such as Adobe Analytics, Google analytics # Helping large scale businesses take Data-Driven decisions. Experienced in worked with Business owners, Product owners, Marketing managers, UI/UX managers, Product development teams.#Involved in pre-sales consulting for new and prospective clients, including RFP and done POC involving Adobe Target and Adobe Analytics #Experience of Digital Marketing activities such as SEO, SEM, Email Marketing and campaign management using tools like Mailchimp,Interspire#Have experience in complete marketing lifecycle and have been part of different teams, across the online ecosystem; from marketing teams to being a part of IT arms or independent consulting.Digital Analytics Implementation Tools: Google Analytics, Adobe Analytics, Tag Management Tools: Google Tag Manager (GTM), Dynamic Tag Manger (DTM),Adobe LaunchWeb Development Tools: JavaScript, Python, PHP, MySQL, HTML, CSS, JQUERYData visualization: Google Data Studio, Adobe Workspace,TableauData Verification Tools: Charles, Fiddler,Dataslayer,GA DebuggerSEO & SEM : MOZ Tool, SEM Rush, Google AdWords Editor, Screaming Frog
Experience
Associate Director - Analytics
Oct 2023 — Present · Bengaluru, IN
Formerly GroupM
Education
Cochin University of Science and Technology
Master of Computer Applications (MCA), Computer Programming, Specific Applications
2006 — 2009
Sikkim Manipal University - Distance Education
Master of Business Administration (MBA), Project Management
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