Ullas K S
Associate Campaign Management - AI-driven marketing|Digital Marketing|Paid media|SEM|Google ads|Linkedin ads|Facebook ads|Bing ads| Google Analytics|PPC|GTM|
- Role
- Associate - Campaign Management at Indegene
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ullas K S
I am a digital marketer with keen eyes on structuring & executing digital marketing…
Experience
Associate - Campaign Management
May 2024 — Present · Bengaluru, IN
Assist in the allocation and optimization of campaign budgets to enhance performance and achieve maximum ROI-Support the management of client accounts with a focus on performance, ensuring alignment with overall marketing strategies-Facilitate the integration of third-party tracking software (e.g, CallRail) into PPC accounts for improved data accuracy-Contribute to campaign restructuring initiatives to boost ROI, improve conversion rates, and decrease cost per acquisition (CPA)-Track and optimize advertising campaigns to meet key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS)-Assist in the planning, setup, analysis, and optimization of digital marketing campaigns across various platforms-Help oversee all paid media accounts, including Google Ads, Bing, LinkedIn, and Facebook, to achieve targeted marketing goals-Support the management of monthly ad budgets, ensuring effective resource allocation for campaigns ranging from $20k to $1M-Conduct A/B testing and analyze results to implement strategies for enhancing campaign performance-Assist with the management of programmatic advertising campaigns on platforms like DV360, Yahoo DSP, and Amazon DSP-Conduct keyword research, competitor analysis, and audience segmentation to identify opportunities for campaign enhancement-Measure and evaluate the performance of digital marketing campaigns against established goals (ROI & KPIs)-Support the annual budgeting and forecasting process, managing daily budget tracking and invoicing for campaigns-Communicate effectively with clients to understand their objectives, products, and business goals for tailored campaign strategies-Prepare weekly and monthly performance reports to track major metrics, ensuring goals and revenue are monitored closely.
Education
B G S science pu college sringeri
Pre-University
2011 — 2013
Web Marketing Academy
Digital marketing
2021 — 2021
Malnad College of Engineering
Bachelor of Engineering - BE
2013 — 2017
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