Ulises Zorrilla
Commercial Director @Nike | Sharing What I’ve Learned Across LATAM & Global Markets | Leadership, GTM Strategy & High-Performance Teams
- Role
- Nike Na Sport Sales Director at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Ulises Zorrilla
I’ve built my career in markets where growth is possible, but never automatic.From Mexico to the Andean region, from LATAM distributors to North America’s most complex retail environments, I’ve learned that sustainable growth doesn’t come from aggressive targets. It comes from clarity. Alignment. And disciplined execution.Over the past 20+ years at Nike and Jordan Brand, I’ve led commercial transformations across emerging and mature markets — scaling businesses from $50M to $100M,$180M to $250M, and building a $320M region at consistent CAGR growth.But numbers are the outcome — not the strategy.What I truly do is connect:• Commercial vision with marketplace reality• Go-to-market frameworks with operational discipline• Brand ambition with partner economics• Strategy with peopleComplex markets taught me that growth without trust doesn’t last.North America reinforced that scale without clarity creates noise.Global roles reminded me that leadership without consistency fractures teams.Today, I lead North America Sportswear Sales — shaping commercial direction in the company’s most important geography.At the same time, I’m deeply interested in conversations around:• Scaling in constrained or emerging markets• Commercial & GTM optimization• Marketplace transformation• High-performance sales leadership• Building long-term strategic partnershipsIf you\'re navigating growth with real-world constraints — not theoretical slides — I’m always open to exchanging perspectives.Clarity drives confidence.Consistency drives scale— Zorro
Experience
Nike Na Sport Sales Director
Sep 2025 — Present · Portland, OR, US
Leading the Nike Sportswear business in North America across Department Store and Style Specialty channels, driving aligned commercial strategies and sustainable, profitable growth.• Partnering with national sales teams to define NSW sport priorities, strengthen account plans, and execute integrated commercial initiatives that elevate marketplace consistency and brand positioning.• Shaping the strategic direction for Nike Sportswear in the company’s most important geography, connecting cross-functional teams to unlock scalable opportunities and long-term revenue expansion.
Education
Universidad de Monterrey
Bachelor of Commerce - BCom, Communication and Media Studies
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