Umer Qureshi

About Umer Qureshi

As a marketing director at OPIS, I bring to Dow Jones 15+ years of expertise in B2B marketing, with a strong track record of connecting brands, people, and products.In my previous role as the Head of Business Intelligence Marketing at Poten & Partners, I led the development of global marketing strategies, adapting swiftly to evolving market conditions, and achieved remarkable growth in the primary LNG market space through innovative multichannel marketing fueled by content strategy. I also managed Poten\'s corporate brand identity and communication channels, ensuring a consistent and compelling message across the shipping and commodity sectors.At Birkman International, I spearheaded an impactful rebrand initiative and led a high-growth website redesign project while building and growing a high-performing marketing team. Together, we strengthened the brand\'s digital presence, implemented content marketing strategies, and transformed its footprint, enabling Birkman to grow its B2B offerings rapidly.Previously at Argus Media, I served in several roles contributing to the expansion of commodity price reporting and market intelligence products in the crude oil, refined products, coal, and emissions sectors over a 12-year period. As a senior marketer and team lead, I played a pivotal role in growing a successful conference business that spanned many commodities, including oil and gas, metals, methanol, and others. I also helped the company transition the marketing department through major transformation initiatives, including implementing marketing automation programs globally using Marketo and collaborating on a major website redesign.Now, at Chemical Market Analytics by OPIS, I\'m excited to apply my expertise to the dynamic world of energy and downstream chemical markets. I\'m passionate about leveraging data-driven insights, customer-centric solutions, and innovative approaches to drive business growth through impactful collaboration.

Experience

1. Marketing Director

   Opis, A Dow Jones Company

   Nov 2024 — Present · Houston, TX, US

   Marketing Director for NGLs and petrochemicals in the OPIS organization.

Education

• Suffolk University

  Bachelor of Science (B.S.), Communication Studies

  2005

• Carnegie Mellon University

  (Candidate) Bachelor of Science (B.S.), Policy and Management

  2003

Skills

• Marketing Automation
• Marketing Strategy
• B2b Marketing
• Inbound Marketing
• Energy
• Marketing Communications
• Market Research
• Journalism
• Media Relations
• Strategy
• Email Marketing
• Marketing Copy
• Html Emails
• Marketo
• Content Marketing
• Social Media Marketing
• Layout Design
• Content Management
• Desktop Publishing
• Dreamweaver
• Event Marketing Strategy
• Adobe Creative Suite
• Intercultural Communication
• Branding & Identity
• Direct Marketing
• Marketing
• Publishing
• Lead Generation
• Management
• Leadership
• Digital Marketing
• Social Media
• Copy Editing
• Business-to-Business (B2b)
• Sales Enablement
• Search Engine Optimization (SEO)
• Web Analytics
• Pay Per Click (Ppc)
• Brand Management
• Enterprise Marketing