Steve King

Product Marketing Manager - Emeia & Apac @Kodak Alaris

Oxfordshire, GB

Achievements• Led 2 full and several point release software launches generating 4x increase in revenue.• Owned 2 global hardware product launches generating over $200m of revenue.• Saved over $500k in launch budget spend through use of AI tools.• Created a new training academy that helped switch a $56m order away from a competitor.• Led an existing portfolio campaign that increased qualified leads by 200%• Reduced frequently asked questions by 30% by creating new information hubs.Responsibilities• Drive the product marketing function for the portfolio for the EMEIA & APAC market• Understand, create and communicate product uniqueness and competitive differentiation.• Be the customer, know the buyer personas and routes to market to inform go to market strategies.• Develop effective product segmentation strategies, competitive positioning, price and promotion.• Product performance reporting and analysis of products per route to market.• Deliver sales support through partner workshops, webinars, and tradeshows. Prepare impressive content to demonstrate products, present in front of large audiences.• Gather VoC and market data, articulating requirements to product development.• Be the go-to for on-ramp / off-ramp demand generation teams, create the stories that engage customers effortlessly regardless of buying cycle stage.