Ujjwal S.

About Ujjwal S.

Profile summary…

Experience

1. Senior Manager - Marketing & Pr at Japan National Tourism Organization (Jnto) Government of Japan

   Japan National Tourism Organization

   Aug 2018 — Present

   Destination Marketing (Japan country): To increase India outbound tourist numbers to Japan • Marketing strategies that add BU revenues with focus on new customer acquisition and retention• Study of customer journey, trends, PEST analysis• Celebrity endorsement / Travel influencer marketing projects • Participation in travel marts like SATTE, OTM, etc. and conducting road shows for travel agents including but not limited to DMC f-f meetings, Seminars and workshops for Travel agents and influencers.(Booth setup, Fabrication, design etc)• Connect with Airlines, OTA’s, travel agents for joint promotions and relationship building• Encourage and liaison with new travel agents, OTA’s and DMC’s • Liaison with other Tourism boards and report their promotional activities to HQ• Organizing travel marts and FAM trips in Japan for India Travel agents, Media journalist and Industry influencers• Comprehensive monthly report involving last month actuals and next month forecasting with market hearing• Promoting new routes, locations etc to travel agents• Develop and execute - Digital / Social campaign plans and projects for new and existing products/services for B-B&B-C customers• Manage social pages (FB, IN, Twitter) daily posts /Ad’s / post boost for brand reputation management & reporting• Website management (B-C) consumer & Travel agent (B-B) website – key visuals, design, features and content update• Writing / uploading tenders with specification and end to end vendor selection procedure • Managing PR agency: PR articles, authored articles, travel features with print and online media, freelancers and influencers, Bloggers, etc• E-learning course: To build new content and Images for targeting different levels of travel agent• Ideate and develop new contents like: “Vegetarian & Indian restaurants guide in Japan”• To customize all available media and content for better usage and ROI for Indian market and taste

Education

• GALGOTIA S COLLEGE OF ENGINEERING AND TECHNOLOGY, GREATER NOIDA

  Bachelor of Technology (B.Tech.)

  2001 — 2005

• Amity University

  MBA

  2005 — 2007

• Amity University

  Master of Business Administration - MBA

  2005 — 2007