Ujjwal Kaushik
CRM Specialist | Marketing Analyst | SQL | Tableau | Power BI | A/B Testing | Campaign Optimization | Data-Driven Insights | Enhancing ROI & Engagement with Analytics | French Bilingual
- Role
- Marketing Consultant at Nearbook
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ujjwal Kaushik
With a strong educational background in Electronics and Communication Engineering and a…
Experience
Marketing Consultant
May 2024 — Present
User Behavior Analysis: Extracted and analyzed data from a 500K+ user database to uncover trends in book genres and user preferences, driving data-informed marketing strategies-> Geo-Targeted Insights: Utilized Google Maps API to identify high-demand regions, enabling the launch of geo-specific promotions and partnerships with local institutions-> A/B Testing & Optimization: Designed and implemented A/B tests to evaluate marketing strategies and app UI features, achieving a 30% improvement in user engagement and retention-> Data Visualization & Reporting: Built interactive dashboards and visualizations in Tableau to present actionable insights, aiding cross-functional teams in decision-making and performance tracking.
Education
The Technological Institute of Textiles & Sciences
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
2010 — 2014
SKEMA Business School
MSc, International Marketing and Business Development
2018 — 2019
Skills
- Sales
- Vlsi
- System Verilog
- Leadership
- Management
- Team Building
- Team Leadership
- Systemverilog
- Vhdl-Ams
- Linux
- Team Management
- Amba Axi
- C++
- Musical Instruments
- Teaching
- Debugging
- New Business Development
- Project Management
- Vhdl
- Strategic Planning
- Application-Specific Integrated Circuits (Asic)
- Verilog
- Perl
- Spi
- Amba Ahb
- C
- Marketing
- Digital Electronics
- Research
- Uart
- Very-Large-Scale Integration (Vlsi)
- Uvm
- Pcie
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