Ujjwal Anand

About Ujjwal Anand

I have over 21 years of experience in putting together a workforce, developing and executing integrated communication programs, for ATL, BTL and Shopper. My experience span almost all the conventional and new media.I have been in the leadership position at leading agencies like Ogilvy and Dentsu working with top brands like Unilever, Coca Cola, GSK, Dabur, Olx, Panasonic, Vodafone, Airtel, DuPont, Tripadvisor, CHAI etc, delivering effective and efficient solution.I have - • Proven success of exceptional project management, concept and communication development, and influencer skills with confidence with senior stakeholders• Developed Behavior Change Campaigns (BCC) for FMCG, NGOs, Govt sector clients and leading healthcare organizations• Delivered ATL communication solution for leading brands, domestic and international• Provided shopper solution (From communication to in shop merchandising/structural solutions ) to leading brands• The knack of being commercially concerned, making small budgets go far and drive for clear ROI for marketing activities• Mobilized manpower across India, simultaneously so, for go to market initiatives, activation, events and home to home programs for leading FMCG brands• Have created communication and outreach programs for developing markets and low income consumer groups for commercial brands as well as social development sector• Have worked extensively in Social Development Sector communication/campaign development including pilots and large scale roll outs. • Excellent understanding of digital environment including social media platforms• The experience of working with clients of different origin – Japanese, Indian, German, USA, Australian, Chinese etc.As EVP and head of office, leading the non Maruti business for Dentsu Creative in North offering 360 degree brand solutions, both strategic and tactical, to the leading and emerging brands in India. Specialties:#BCC #Media innovation #P&L #Team Management #Creative Leader #Integrated Media Campaigns

Experience

1. Managing Partner

   Dentsu Creative

   Apr 2023 — Present · Gurugram, IN

Education

• DAV Public School

  HSC

  1997 — 1999

• Balaji Institute of Modern Management

  PGDM (Dual), Marketing & IT

  2002 — 2004

• Symbiosis College of Arts & Commerce

  B.com, Commerce

  1999 — 2002

• IAMAI (Internet And Mobile Association Of India)

  Certificate Course In Digital Marketing, Digital Marketing

  2012 — 2012

Skills

• Target Costing
• Marketing Research
• Lead Generation
• Project Planning
• Retail
• B2b
• Direct Marketing
• Promotions
• Advertising
• Brand Management
• Strategy
• Marketing Strategy
• Marketing Communications
• Media Planning
• Product Marketing
• Merchandising
• Brand Awareness
• Integrated Marketing
• Brand Architecture
• Online Marketing
• Market Planning
• Social Media Marketing
• Online Advertising
• Creative Development
• Brand Development
• Fmcg
• Marketing
• Brand Communication
• Leadership
• Creative Direction
• Media Buying
• Market Research
• Planning
• Experiential Marketing
• Customer Insight
• Team Management
• Crm
• Mobile Marketing
• Account Management
• P&L Management