Ujjwal Rao
Prompt Jedi | Full-time Branded Content Marketer | | Part-time Reader and Terranaut
- Role
- Senior Content Editor at Performics India
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Ujjwal Rao
I\'ve been in love with Literature and Grammar for as far back as I can remember. From teaching English to the underprivileged and representing the batch in all content activities back in school to transforming a 10-person-strong team into an army of 50+ storytellers at work, I\'d like to believe I have come quite some way. But miles to go, right? My experience over the past few years has deepened my knowledge of creating and marketing suitable content strategies for different target groups. I continue to leverage these learnings to improve the ROI for my clients.
Experience
Senior Content Editor
Nov 2019 — Present · Mumbai, IN
Managing, strategizing, and editing unique content to improve brand equity and digital traffic for various industry behemoths at one of India\'s biggest Performance Marketing firms.\\\\n\\\\nLeveraging content opportunities for BFSI clients [Bajaj MARKETS, BAGIC, Franklin Templeton]; FMCG/lifestyle clients [P&G (Pampers), Gillette, Marico, Godrej Professional, BBLUNT, Pepperfry, Walmart, Kaya Youth, L\'Oreal, Mondelez]\\\\n\\\\nDirecting a team of 10+ content writers at any given time to achieve KPIs and meet client expectations\\\\n\\\\nLeading the content initiatives from a nascent stage to building them to meet industry standards\\\\n\\\\nKey personnel in hiring and incubating a team of 10+ writers into a 50+ person-strong team\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
St. Xavier's College, Ahmedabad, India
Bachelor of Arts (B.A.), Economics
2010 — 2013
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