Ujjwal Rai

About Ujjwal Rai

Specialize in driving data, insights, and DX development; leverage Adobe MarTech solutions to enhance users\' digital experiences. Collaborate with key stakeholders and align strategic priorities that deliver business value. Provide cross-channel guidance, particularly focusing on Adobe solutions like Adobe Target, Analytics, Campaign/AJO, and Audience Manager/RTCDP. I offer strategic recommendations and solutions to address clients\' digital challenges while defining focus tracks and key performance indicators (KPIs) to track success. Adobe Target | Adobe Experience Platform (AEP)- AJO & RTCDP – Personalization Expert Specialize in understanding business unit data and customer journey mapping to identify valuable opportunities for batch and 1-1 personalization. Guide clients on ways to leverage Adobe Experience Cloud Solutions to execute personalization initiatives that align with specific stages of the customer journey. By driving data insights and optimization efforts, I create a roadmap for personalization and provide strategic recommendations. Monitor and maintain ongoing personalization tests and ensure value realization. Through continuous experimentation and optimization, I strive to boost Digital KPIs. Additionally, define and design organization\'s maturity in personalization, delivering hyper-personalization through robust strategies, solution integration, and impactful value analysisAdobe Analytics Leverage Adobe Analytics to effectively track, analyze, and generate comprehensive reports on website and app data. Build and maintain dashboards, including Website and Mobile scorecards, to closely monitor key performance metrics, providing valuable insights on user behavior, conversion rates, and campaign performance. Analyze data sources to gain valuable insights and understand their impact. Establish user journeys and customer personas, to create a comprehensive view of the customer experience. And With these insights, help optimize marketing strategies to deliver personalized and targeted campaigns. Provide a data-driven approach to enhance marketing efficiencies and enable informed decision-making throughout the customer journey Adobe Campaign Identify and define effective strategies and tactics to drive campaign performance. Leverage the powerful features of Adobe Campaign with a focus on increasing open rates, click rates, and conversions. I optimize and personalize the frequency of email sends across the user journey, ensuring the right message is delivered at the right time.

Experience

1. Senior Digital Strategist

   Adobe

   Jan 2026 — Present

   I build digital strategies that transform marketing spend into measurable ROI, creating hyper-personalized customer experiences that scale without losing the human touch. Leveraging the Adobe ecosystem as my strategic toolkit, I orchestrate cohesive journeys where data, content, and automation sync seamlessly to deliver both immediate impact and long-term growth. I strategize so every customer interaction counts and every marketing dollar multiplies

Education

• St. Xavier's College (Autonomous), Kolkata

  Bachelor's degree

  2004 — 2007

• St Joseph's North Point

  ISC, Science

  2002 — 2004