Ujjawal Kumar
Direct Response Copywriting for D2C Brands | Creative Strategy x Meta Ads
- Role
- Executive - Search at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ujjawal Kumar
Most D2C Ads fail. Reason?Yes. Targeting and budget sometimes. But the real cause of failure is The Ad Copy has NO clear idea behind it.Nice visuals.Decent product.Weak message.But who am I to say these?I work as an Ad Copywriter for D2C brands, using creative strategy to write ads that stop the scroll and drive action.I don’t start with words. But with - Awareness level- Pain points & desires- Buying objections- Competitive positioningThen I turn those insights into - Meta ad primary text, hooks & headlines- Angle-based copy variations for testing- Messaging designed to reduce ad fatigueBecause what delivers is not the Strategy. But High-Converting Ad Copy. Open to D2C brands & performance teams.
Experience
Executive - Search
Feb 2026 — Present · Gurugram, IN
Education
Internshala Trainings
Digital Marketing Pgc, Digital Marketing
Heritage Institute of Technology
B.Tech, Electrical Engineering Technologies/Technicians
D.A.V. Alok Public School
Secondary
2011 — 2018
Manan Vidya Manrakhan Mahto School - India
Senior Secondry, Science
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