Ujjawal Kumar

Direct Response Copywriting for D2C Brands | Creative Strategy x Meta Ads

Role
Executive - Search at WPP Media
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ujjawal Kumar

Most D2C Ads fail. Reason?Yes. Targeting and budget sometimes. But the real cause of failure is The Ad Copy has NO clear idea behind it.Nice visuals.Decent product.Weak message.But who am I to say these?I work as an Ad Copywriter for D2C brands, using creative strategy to write ads that stop the scroll and drive action.I don’t start with words. But with - Awareness level- Pain points & desires- Buying objections- Competitive positioningThen I turn those insights into - Meta ad primary text, hooks & headlines- Angle-based copy variations for testing- Messaging designed to reduce ad fatigueBecause what delivers is not the Strategy. But High-Converting Ad Copy. Open to D2C brands & performance teams.

Experience

  1. Executive - Search

    WPP Media

    Feb 2026 — Present · Gurugram, IN

Education

  • Internshala Trainings

    Digital Marketing Pgc, Digital Marketing

  • Heritage Institute of Technology

    B.Tech, Electrical Engineering Technologies/Technicians

  • D.A.V. Alok Public School

    Secondary

    2011 — 2018

  • Manan Vidya Manrakhan Mahto School - India

    Senior Secondry, Science

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Ujjawal Kumar — Executive - Search at WPP Media in Gurugram, HR, IN | Unifers