Ujjal Chakraborty

About Ujjal Chakraborty

With over 12+ years of experience in AI Driven Digital Marketing, I am passionate about creating and executing effective online strategies that drive growth, engagement, and revenue for various Industries like Start up of multiple domains for India,UK, USA, and Canada.As the Head of Digital Marketing, I oversee all aspects of PPC, SEO, SMM, Web Design, Content Creation, and Analytics, Managing a team of Digital Marketers and collaborating with internal and external stakeholders. I am proficient in using tools such as Google AdWords, Google Analytics, Facebook Pixel, WordPress, and AI automation like Claude to optimize campaigns, monitor performance, and generate reports. I have successfully managed multiple projects, such as launching Google Shopping Ads, increasing user retention rate by 85%, and reducing budget costs by 45%. I am also certified in digital marketing by Manipal Institute of Technology and Manipal ProLearn, and fluent in English, Hindi, and German.Core CertificationsGoogle Ads Search & Display CertificationMeta (Facebook) Certified Media Buying ProfessionalHubSpot Inbound Marketing CertificationGoogle Analytics 4 (GA4)AI Assistant CreatorChatgpt Prompt Engineering\'s AI agentic creator for SEOAI Gemini expert Influencer Marketing Lead Generation

Experience

1. Digital Marketing Manager

   Insta Utility Consultant

   May 2025 — Present · Delhi, IN

   Performance Marketer | Digital Growth Strategist | AI-Driven Marketing Expert | Startup Growth Hacker Experience Summary:Results-focused Performance Marketer with a proven track record of scaling brands through data-driven advertising, automation, and growth-focused digital strategies. Skilled in managing cross-channel campaigns across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads, delivering measurable ROI and sustainable business growth.Key Responsibilities & Achievements:Led end-to-end digital marketing campaigns with a focus on performance optimization, achieving up to 5x ROAS and 40% lower CPA through advanced targeting and creative testing.Managed a high-performing digital marketing team, aligning goals across SEO, content, and paid media to boost traffic and lead quality.Developed and executed multi-channel growth funnels, integrating Google Analytics 4 (GA4), Tag Manager, and CRM systems for precise tracking and performance measurement.Utilized AI tools and prompt engineering (ChatGPT, Midjourney, Jasper) to optimize ad copy, automate reporting, and enhance creative workflows.Implemented marketing automation strategies using tools like HubSpot, Zapier, and ActiveCampaign, resulting in 25% increase in lead nurturing efficiency.Spearheaded SEO and content marketing initiatives, improving organic visibility and search rankings across key business verticals.Mentored junior marketers on growth hacking, conversion optimization, and AI marketing trends, fostering a culture of experimentation and innovation.Core Competencies:Performance Marketing | Google & Meta Ads | Lead Generation | Growth Hacking | AI Marketing | Prompt Engineering | SEO | CRO | Paid Media | Digital Strategy | Data Analytics | Marketing Automation | Team Leadership | MarTech | ROI Optimization

Education

• Simplilearn Alumni

  Data Scientist, ML,Python

• Manipal Academy of Higher Education

  Digital Marketing, SEO SMM

  2014 — 2015

• Monirampore High School ,Kolkata

  Bachelor of Arts (B.A.), English Language and Literature/Letters

  1990 — 2000

• Barrackpore Rastraguru Surendranath College

  Bachelor's degree, English Language and Literature/Letters

  1995 — 1998

• Manipal Institute of Technology

  Digital marketing

  2015 — 2015

Skills

• Consulting
• Business Strategy
• Health Insurance
• Teamwork
• Risk Management
• Team Management
• Marketing
• Crm
• Microsoft Excel
• Customer Service
• Marketing Strategy
• Market Research
• Leadership
• Business Analysis
• Strategic Planning
• Insurance
• Negotiation
• Microsoft Office
• Sales
• Microsoft Word
• Project Management
• Business Development
• Management
• Vendor Management
• Process Improvement
• Property & Casualty Insurance
• Sales Management