Uwe Hering

Marketing Programs Manager @InterSystems DACH

Darmstadt, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2017 — Present

Marketing Programs Manager @InterSystems DACH

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Darmstadt, DE

General Marketing / Sales Support• Responsible for all marketing activities concerning the Data Platform business in the DACH region with control of a +1 mill. EUR budget.• Copywriting & producing customer facing collateral (German and English)• Directing and supervising the creation and development of key marketing and sales assets• Market research to drive marketing strategy and content• Continuous collaboration with agencies, external service providers, industry associations and business partners• Responsible for marketing reporting to track progress and drive decisions• Leading several company-wide projects, including the introduction of a project management solution, translation software platform and virtual event platform• Planning, creating and executing campaigns to support our business partnersCampaign Management / Demand Generation• Planning, copywriting, building and executing integrated Marketing and Public Relations campaigns across DACH• Planning, managing and executing multi-channel digital marketing campaigns • Planning, managing and executing account based marketing campaigns in close collaboration with the gobal sales team to expedite sales cycles• Regularly supporting corporate marketing initiatives Event Management• Planning, coordinating, executing and managing trade show sponsorships, customer events, live webinars, virtual events and industry forums

EDUCATION

N/A

University of Galway

Politische Wissenschaft und Regierung

1994 — 2002

Heidelberg University

Magister Artium, Politologie, Englisch

2002 — 2003

Deutsche Akademie für Public Relations GmbH (DAPR)

PR Junior-Berater, Public Relations

1984 — 1993

Überwald-Gymnasium Wald-Michelbach

Abitur (A-Levels), Deutsch, Englisch

1999 — 2001

Heidelberg University

Sprachzertifikat - Studienbegleitende Fremdsprachenausbildung, Spanisch

SKILLS

B2b MarketingEvents OrganisationSalesforce.comSales EnablementAdobe Creative SuiteCloud ComputingWrikePublic RelationsSaasBasecampMarketoDigital MarketingMarketing AutomationLead GenerationWebsite DevelopmentSolution SellingUnternehmenssoftware

ABOUT UWE HERING

Marketing Programs Manager @ InterSystems | Driving sales success through integrated, data-driven B2B marketing | DACH & EMEA expert

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