Ugur Kucukcetin
as an Alum of the Yale School of Management and Member of the Global Network of Advanced Management (Gnam), you are Invited to Join Yale School of Management Dean Emeritus Jeffrey Garten and a Panel of Distinguished Alumni Representing Several Gnam @Bayer
Signup · Get unlimited contacts
WORK HISTORY
as an Alum of the Yale School of Management and Member of the Global Network of Advanced Management (Gnam), you are Invited to Join Yale School of Management Dean Emeritus Jeffrey Garten and a Panel of Distinguished Alumni Representing Several Gnam @Bayer
EDUCATION
Koç University
Executive MBA, Business Management
Fordham University
Executive MBA, Business, Management, Marketing, and Related Support Services
Koç University
Bachelor of Arts (B.A.), Economics
The Wharton School
Executive Education, Marketing/Marketing Management, General
ABOUT UGUR KUCUKCETIN
I am a strategic marketing executive with over two decades of experience driving growth, innovation, and brand transformation across the pharmaceutical and healthcare sectors. I’ve held senior leadership positions at industry-leading organizations including Novartis, Bayer HealthCare, Novo Nordisk, The Coca-Cola Company, and Philip Morris, where I’ve built a track record of delivering strong commercial performance through impactful marketing strategy.At Novartis, I served as Executive Director and General Manager, where I led transformative marketing initiatives that significantly enhanced brand performance and customer engagement. I spearheaded marketing for blockbuster cardiology brands such as Entresto and Leqvio, driving consumer-centric campaigns that fueled brand growth and recognition. I have successfully managed marketing budgets ranging from $75M to $125M, overseeing high-performing teams and delivering measurable ROI.I led U.S. marketing for the Immunology portfolio, focused on bringing a first-in-class oral therapy for CSU patients to market—collaborating closely with allergists and dermatologists to shape a differentiated launch strategy. I bring deep experience across all phases of the product lifecycle, from pre-launch planning to launch execution and maturity optimization, with a consistent focus on innovation, scalability, and patient impact.Beyond my corporate roles, I am an active contributor to the marketing industry, serving as a judge for top-tier award platforms including the Effie Awards and The One Show, where I evaluate excellence in creativity, strategy, and effectiveness. I’m also passionate about mentoring emerging marketing talent, championing gender equity, and advocating for diversity in leadership.Outside of work, I enjoy spending time with my family and channelling my creativity through LEGO builds with my son.Core Expertise:• Strategic Marketing & Brand Management• Pharmaceutical Product Launch & Lifecycle Strategy• Digital Transformation & Omnichannel Innovation• Customer Engagement & Patient Activation• Media Investment & Advertising Strategy• Data Analytics & Performance Optimization• Marketing Technology & Automation• Cross-Functional Leadership & Team Development• Budget Management & ROI Accountability• Industry Thought Leadership & Mentorship
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.