Ugo Boulet
Senior Marketing Operations Manager for Strategic Industries @Amazon Web Services (AWS)
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WORK HISTORY
Senior Marketing Operations Manager for Strategic Industries @Amazon Web Services (AWS)
Responsible for the creation and execution of the digital marketing strategy for AWS’s largest accounts. Activated paid media and email as communication channels to these accounts. Documentation of all email and paid media performance to create our own benchmarks and compare campaigns against them. Creation of several data-backed analysis of our business to drive senior leadership decisions.Creation of 1:1 and 1:few digital Account Based Marketing (ABM) campaigns: audience research, content research and creation, ad copies and email creation, campaign execution and monitoring.Creation of dashboards for field marketing to use to make data-driven decisions. Creation and optimization of processes for broader team use to gain efficiency and reduce errors. Creation of templates and presentation decks for other digital and field marketers to leverage and increase their productivity and improve their reporting.Email “bar raiser” since 2016, leading to reviews and optimizations of over a hundred email and landing pages. Landing page creation in Adobe AEM, Marketo, and Splash. Email creation and deployment in Marketo.
EDUCATION
Lycée François 1er
Baccalauréat
Rennes School of Business
Master’s degree, Digital Marketing
Hanze
Student exchange program. Minor degree, Marketing
Lycée Albert Schweitzer
Classe préparatoire commerciale voie scientifique
ABOUT UGO BOULET
Experienced Marketing Manager with a strong affinity for digital and a proven track record of working in the cloud industry.
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