Cory Brinson

About Cory Brinson

With over 13 years in strategic marketing, I lead brand strategy at EP+Co as SVP, Brand Planning Director, where I transform consumer insights and cultural trends into actionable platforms that drive creative excellence and measurable business results. My core competencies include brand positioning, campaign development, and creative briefing, ensuring every initiative resonates with relevance and impact. At EP+Co, I address complex brand challenges with clarity, helping national brands connect with purpose and personality across all consumer touchpoints. Recent collaborations include revitalizing Havertys\' brand platform to increase consideration and traffic, developing a new character for Planet Oat\'s campaigns, and positioning Heluva Good! as a category leader. My work is rooted in strategic creativity and a commitment to driving brand performance.

Experience

1. SVP, Brand Planning Director

   EP+Co

   Dec 2023 — Present · Greenville, SC, US

   Lead strategy across a range of national brands, translating consumer insights and cultural trends into clear, compelling platforms that drive both creative work and business results. My role spans brand positioning, campaign development, creative briefing, and long-term brand behavior — ensuring every idea is rooted in relevance and built to perform.I specialize in solving complex brand challenges with simplicity and clarity, helping brands show up with purpose and personality across every touchpoint.Recent work includes:• Reimagining Havertys as a place to find \"the one\" to boost consideration and traffic• Developing Planet Oat’s next big brand character for TV and social• Positioning Heluva Good! as the ultimate party-starter in the dip aisle

Education

• The University of Georgia

  Bachelor of Education (B.Ed.), Business Education

  2003 — 2007

Skills

• Business Development
• Digital Marketing
• Software Testing
• Online Marketing
• Online Advertising
• Html
• Interactive Advertising
• Advertising
• Budget Process
• Advertising Operations
• Adobe Creative Suite
• Marketing
• Corporate Communications
• Fundraising
• Marketing Strategy
• Software Development
• Photoshop
• Jquery
• Coaching
• Digital Media
• Adobe Photoshop
• Operating Budgets
• Management
• Web Development
• Web Design
• Education
• Web Marketing
• Javascript
• Mobile Advertising
• Multimedia
• Organization
• Leadership
• Social Media Marketing
• Testing
• Teaching
• Quality Assurance
• Indesign
• Web Analytics
• Non-Profit Administration
• Css