Umesh Mahajan
Marketing Data Specialist at American First Finance | Go-To-Market Strategy | Turning Data into Strategy | SQL | Power BI | Performance Tracking | Digital Campaign Optimization
- Role
- Marketing Specialist at American First Finance
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Umesh Mahajan
Results-driven Marketing Specialist with over 5+ years of experience in data-driven decision-making and a proven track record of leveraging analytics to drive marketing strategies. • Armed with an MS in Marketing from Purdue University and diverse experience across industries, I bring a unique blend of technical prowess and marketing acumen to the table. • Demonstrated ability to uncover actionable insights from complex datasets, having improved customer retention and identified key performance drivers in previous roles. • Skilled in conducting A/B tests, market research, and competitive analysis to inform strategic decisions and optimize marketing campaigns. • Strong communicator adept at translating data into compelling narratives for stakeholders, as evidenced by the creation of impactful dashboards and reports. • Experienced in managing cross-functional projects using both Agile and Waterfall methodologies. • Proven ability to balance analytical rigor with creative problem-solving, consistently driving improvements in customer engagement, conversion rates, and ROI.
Experience
Marketing Specialist
Aug 2025 — Present · Dallas, TX, US
Education
Purdue University Daniels School of Business
Master's degree
2022 — 2023
University of Mumbai
BE - Bachelor of Engineering
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