Udit Gupta
Franchise Manager – Strategy & Execution at Coca-Cola | Helping Brands Grow, Connect, & Innovate | Passionate About Data-Driven Marketing & Creative Solutions | XLRI | NIT Allahabad
- Role
- Franchise Manager Strategy & Execution at The Coca-Cola Company
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Udit Gupta
Saving ₹10 Cr. annually at Coca-Cola sounds like a big project. It started with noticing…
Experience
Franchise Manager Strategy & Execution
Jun 2024 — Present · Goa, IN
As Franchise Manager at Coca-Cola, I have been driving impactful strategies that fuel brand growth and optimize performance. Deeply involved in shaping and executing data-driven marketing initiatives. One of my key accomplishments has been leading consumer segmentation and competitive intelligence efforts, which contributed to recovering 12% of market share in just three months.Managing large-scale brand activations, like the Bonderam Festival and Goa Exposition, was another exciting part of the role, where I was able to engage over 1 million attendees and elevate brand visibility.Launched a successful Quantity Purchase Scheme (QPS) for a new 250ml soda, driving more than cases in six weeks, and enhancing consumer awareness.
Education
Dr. Virendra Swarup Education Center, Shyam Nagar, Kanpur
CBSE
2007 — 2008
Dr. Virendra Swarup Education Center, Avadhpuri, Kanpur
High School Diploma
2004 — 2005
Motilal Nehru National Institute Of Technology
Bachelor of Technology - BTech
2009 — 2013
XLRI Jamshedpur
PGDM General Management
2023 — 2024
Motilal Nehru National Institute Of Technology
Bachelor of Technology - BTech
2009 — 2013
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