Udit Bhatia
Strategic Growth & P&L Leader | Category Management •Growth Strategy •Revenue Operations •Funnel Analysis & Optimisation | Ex-Swiggy, Paytm, Shiprocket
- Role
- Marketing Consultant - Founders Office at Goboult
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Udit Bhatia
WHO I AM:With 13+ years driving business development and revenue operations at Swiggy, Paytm, and Shiprocket, I specialize in transforming category management and performance marketing strategies into measurable business outcomes. My expertise spans P&L ownership, go-to-market strategy execution, and building high-performing teams across e-commerce, FMCG, and quick-commerce platforms.WHAT I\'VE ACHIEVED: Grew category revenue from ₹6 Cr to ₹25 Cr in 12 months with 5pp margin improvement at Swiggy Drove 3X GMV growth in 2 months through merchandising optimization at Shiprocket Scaled operations across 20+ cities, managing end-to-end business expansion including product, brand as well as pricing strategy Improved conversion rates by 4pp through systematic customer research and funnel optimization Built strategic partnerships with 15+ premium brands (BMW Motorrad, Honda) driving mutual growth Led cross-functional teams of 5+ delivering ₹400 Cr+ in annual revenueHOW I WORK:I combine data analytics (SQL, PowerBI, Google Analytics) with strategic thinking to identify growth opportunities others miss. Whether it\'s optimizing conversion funnels, launching new markets, or building revenue operations frameworks, I focus on scalable, sustainable growth.WHAT I\'M LOOKING FOR:Currently seeking senior leadership opportunities where I can drive business development, revenue growth, and strategic partnerships for ambitious organizations ready to scale.LET\'S CONNECT:If you\'re building a growth-stage business and need someone who can own P&L, optimize performance marketing, and execute go-to-market strategies with proven results, let\'s talk. U••••••••@gmail.com +91••••••••01
Experience
Marketing Consultant - Founders Office
Mar 2026 — Present · Gurugram, IN
Spearheading the D2C function for a bootstrapped brand with a revenue of 800+ crAreas of Engagement•Operating as a business head for the D2C business owning revenue optimisation and growth across all categories for the brand•Work closely with marketing, supply chain, and e-commerce teams to align campaigns, demand planning, and inventory•Work with external agencies to drive performance marketing efforts and optimisations thereof•Plan and execute end-to-end merchandising, product launches, and promotional calendars on the website•Coordinate with CRM teams on email, SMS, and push campaigns for the website audience•Partnering with the founder to architect and scale the D2C function and team structure; leading a 6-member team to drive growth and execution
Education
Shaheed Sukhdev College Of Business Studies
Bachelor of Business Studies (B.B.S.), Marketing
2006 — 2010
Symbiosis Institute of Management Studies
Master of Business Administration (M.B.A.), Marketing (Finance Minors)
2011 — 2013
Skills
- Promotions
- Public Relations
- Retail
- Marketing Communications
- Advertising
- Teamwork
- Event Management
- Marketing
- Marketing Research
- Crm
- Microsoft Office
- Sales
- Market Research
- Customer Relationship Management (Crm)
- Leadership
- Sales Operations
- Brand Management
- Social Media Marketing
- Management
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