Udine Basilio
Senior Manager @Deloitte
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WORK HISTORY
Senior Manager @Deloitte
City Of London, GB
EDUCATION
PM3
Professional Education, Product Management
University of the Arts London
Social Media Marketing
Faculdade Anchieta
Bachelor's, Marketing
ESPM
Customer Relationship Management (CRM): Maximizing the Ominchannel Customer Journey
Descomplica
Master of Business Administration - MBA, Strategic Project Management and Agile Methodologies
SKILLS
ABOUT UDINE BASILIO
Senior MarTech & Digital Solutions Architect with over 10 years’ experience driving enterprise marketing technology transformations for global clients. I help organisations translate business strategy into scalable, integrated MarTech architectures, including customer journey orchestration, marketing automation, next-best-action decisioning, CDP integration, and customer engagement platforms.Experienced in advising, designing, and implementing complex technology ecosystems. Hands-on experience includes Adobe Experience Cloud, Salesforce MarTech suite, SAS Customer Intelligence 360, Google Analytics, and Meta Business Manager, delivering measurable improvements in campaign efficiency, personalisation, and customer engagement.Certified across multiple platforms, including Adobe Experience Platform (AEP, RTCDP, AJO, Marketo, Campaign, Workfront), Salesforce Marketing Cloud (Admin, Email Specialist, Consultant, Personalisation), Salesforce Data Cloud (Consultant), Salesforce Agentforce (Specialist), Braze (Digital Strategist), Google (Generative AI Leader), Product Management, and Six Sigma Green Belt, providing strategic expertise across enterprise MarTech, AI-enabled marketing, and agentic automation.Skilled in leveraging emerging technologies such as Generative AI and agentic automation to design future-ready marketing solutions. Adept at guiding cross-functional teams, advising stakeholders, and translating complex technical concepts into actionable business strategies.Passionate about building customer-centric, data-driven products and platforms that solve complex challenges, deliver personalisation at scale, and drive enterprise growth.
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