Udhaya Nidhi

About Udhaya Nidhi

Results-driven digital marketing and campaign operations specialist with a strong background in managing high-impact campaigns, optimizing conversion paths, and enhancing operational efficiency. At Amazon, I currently lead campaign execution for Prime Video content, ensuring high visibility, quality compliance, and on-time delivery. I drive performance through data analysis, process optimization, and mentoring new team members, contributing to improved ramp-up time and reduced error rates.Previously at GroupM and Dentsu, I managed paid social campaigns across the EMEA region and multiple platforms including Meta, LinkedIn, Pinterest, and Snapchat. My responsibilities included media planning, account strategy, PCA reporting, budget optimization, and leading teams for successful campaign delivery. I’ve also built automation tools like performance trackers to reduce manual work and boost team efficiency.With certifications from Meta, LinkedIn, Pinterest, and Snapchat, I bring a blend of creative strategy, technical expertise, and analytical rigor. I’m passionate about digital media, committed to innovation, and always focused on delivering measurable results in fast-paced environments.

Experience

1. Account Specialist Iii

   Prime Video & Amazon MGM Studios

   Mar 2025 — Present

   Experienced Senior Content Bar Riser with expertise in QA and content operations for Prime Video. Skilled in performing content quality checks, metadata management, workflow optimization, and ensuring top-tier user experience. Strong track record in driving process improvements, adhering to SLA requirements, and collaborating with global stakeholders.

Education

• Vels vidyashram

  School, 10

  2011 — 2012

• Anand Institute Of Higher Technology

  Bachelor's degree, Electronics and instrumentation

  2014 — 2018

• SLM higher secondary school

  Higher secondary

  2012 — 2014