Udhayan Nair

About Udhayan Nair

A passionate marketing professional with 12+ years of work experience, specializing in…

Experience

1. Public Relations Leader

   IKEA

   Jun 2021 — Present · IN

   Enable Ingka to promote and protect the IKEA brand through effective media andinfluencers relationships in close cooperation with other relevant functions-Drive reactive, proactive and activist communication externally through media & strategic influencer relationships-Responsible to create the country product, corporate PR/media relationsstrategy and stakeholder engagement stratergies for effective reactive, proactive and activist communication-Co-leading events, all brand activation initiatives with other functions-Identify and empower IKEA leaders to be inspiring communicators – train andsupport spokespersons on delivering effective and appropriate communication-Develop and implement spokesperson plans to support focus areas and prioritized topics-Develop and strengthen communication preparedness for reputational issues,risks and crisis. Act on all negative publicity and potential reputational issues-Communication business partner for Market Support and a direct contact and support for communication needs and advice on effective choices within the specific area of Market Support-Coach and sparring partner to managers and communication team when it comes to Public and Media Relations

Skills

• Research
• Sales
• Management
• Media Planning
• Corporate Branding
• Analysis
• Copywriting
• Marketing Communications
• Press Releases
• Public Relations
• Internal Communications
• Media Relations
• Corporate Communications
• Crisis Management
• Integrated Marketing
• Advertising