Udhayakumar M

About Udhayakumar M

I\'m a dedicated content marketer with 8+ years of experience in Content Marketing, SEO, and B2B SaaS marketing. As a Content Marketer for B2B SaaS, I have written Sales copies, SEO blog posts, managed social media calendars and email marketing campaigns. And out of need, I have also accidentally created workbooks, Lead Magnets, landing pages, and more non-regular marketing and sales content and assets. More than half a decade of content marketing & SEO, I\'ve learned to see the business case and keep it in perspective. Having written sales copies for 80+ SaaS products, I have a deep understanding of SaaS product marketing to help with conversions and user acquisition. Currently in a love-hate relationship with Google core updates. From tracking stock markets and fund performances to analysing millions of email data, nearly all my experiences have been data driven. Headed for Product Marketing, with writing pain, products, services, ideas, stories, and solutions under the hood. Quite comfortable with email marketing tools, WordPress, Canva, GSC, SEO. Just added Claude Code, front-end development and Git workflows to this list. I\'d love to connect with you if you have come this far!

Experience

1. Content Marketer

   TargetBay

   Dec 2024 — Present · Chennai, IN

   As a content marketer and subject matter expert at TargetBay, I research and analyze nearly 3 million ecommerce marketing emails to publish data-driven blog posts and quarterly industry email marketing reports.

Education

• Thangavelu Engineering College

  Bachelor's degree, Electrical and Electronics Engineering

  2012 — 2016