Udhaya Kumar

About Udhaya Kumar

As a Technical Project Manager at Verticurl, a leading MarTech agency, I leverage my 4+ years of experience and expertise in Adobe Campaign to deliver innovative and effective marketing solutions for global clients. My mission is to help clients achieve their business goals by automating and optimizing their marketing processes and campaigns.I have successfully implemented Adobe Campaign for a leading cosmetics company across the APAC region, driving significant marketing efficiency and campaign performance. I spearheaded the entire implementation process, from business requirement discovery to post-launch monitoring, and led a team of specialists, effectively managing project timelines, resources, and client communication. I also designed and implemented a customized solution tailored to the client\'s specific needs and objectives, and built and deployed over 400 email templates and workflows. In addition, I utilize data analytics to identify opportunities for improvement and continuously optimize campaign performance, and communicate clearly and regularly with stakeholders on project objectives and progress.

Experience

1. Technical Project Manager

   Verticurl

   Jan 2023 — Present · Coimbatore, IN

   Cosmetics Industry | Team Lead | 2020 – PresentTool: Adobe Campaign StandardSuccessfully implemented Adobe Campaign Standard for a leading cosmetics company across the APACregion, driving significant marketing efficiency and campaign performance.• Spearheaded the entire implementation process, from business requirement discovery to postlaunch monitoring.• Led a team of specialists, effectively managing project timelines, resources, and clientcommunication.• Designed and implemented a customized solution tailored to the client\'s specific needs andobjectives.• Provided accurate effort estimations and managed project timelines to ensure smooth andtimely delivery.• Built and implemented over 400 campaigns, including HTML emails and crosschannel messages.• Configured subdomains, brand settings, user access, and typologies for optimal platformutilization.• Developed custom ROI reports to track campaign performance and measure success

Education

• Sri Ramakrishna Institute of Technology

  Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering

• Amrita School of Business - Bangalore

  Master of Business Administration - MBA, Marketing