Uday Bhatia

Marketing Strategist @City of Calgary

Calgary, AB, CA

Creating effective marketing strategies for The City\'s internal clients, aligned with their business and corporate objectives.• Conducting extensive research and collaborative analysis, utilizing tools such as SWOT, 5Cs, and PESTEL, to gain an in-depth understanding of the present status of business units.• Compiling well-informed recommendations for the business units based on research findings and insights.• Developing and managing comprehensive marketing campaigns, including creative direction, budgeting, audience targeting, and tactics, to support the overall marketing strategies.• Analyzing and reporting on campaign performance and use data to identify opportunities for optimization and improvement.• Collaborating with cross-functional teams, including communications, creative and web, to ensure alignment and consistency across all marketing initiatives.• Provide strategic guidance and recommendations to senior management and client executive leadership based on market insights and analysis.

IBS Hyderabad

Master of Business Administration - MBA, Marketing