Udayan Patankar

Experience

1. Product Manager - Digital Products

   AU SMALL FINANCE BANK

   May 2022 — Present · Mumbai, IN

   Market and competitor analysis to identify industry benchmarks.• Identifying opportunities for product expansion and addressing them by creating unique product positions.• Curating product prototypes and defining user experiences via wireframe designs.• Engaging with product design teams to create user-centric designs and build immersive user experiences.• Collaborating with engineering teams to identify the most effective product solutions and deliver high-quality products.• Regularly interacting with end-users to gain deeper insights into customer needs and challenges.• Owning the product roadmap and driving continuous product enhancements via iterative development cycles.• Designing end-to-end customer journeys by determining user flows, identifying edge cases, handling error scenarios and API mapping for relevant services.• Closely monitoring analytics dashboards to measure customer success rates in accomplishing key tasks in customer journeys and identifying churn points.• Reduced customer drop-off rates from 82.2% to 44.3% for pre-approved and 52.3% to 34.8% for non-pre-approved digital personal loans journeys on AU0101 mobile banking app.• Enhanced accessibility of personal loans for asset-only customers by integrating NPCI E-mandate, resulting in the facilitation of additional loans exceeding INR 37 Cr.• Simplified financial information sharing and enabled access to alternate data sources by introducing Account Aggregator based bank statement fetch in digital personal loans journey.• Introduced and managed a referral program contributing to 10% of all digital sourced accounts and receiving 40% higher average balances.• Collaborating with marketing teams to build high-impact go-to-market strategies for enhanced product visibility at launch.• Instrumental in establishing a digital platform for Cross Border Payments for enabling transactions under LRS and NR schemes (successfully processed transactions worth INR 82Cr. till date).