Uday Kumar Sajjanoju
Performance Marketing Professional | Scaling High-Budget Paid Campaigns with Data-Driven Growth & ROI Strategy
- Role
- Performance Marketing at upGrad
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Uday Kumar Sajjanoju
Performance marketing professional with 3+ years of experience managing and scaling paid media campaigns across social, search, and display platforms. Currently handling monthly budgets of ₹ 2 crore+, driving consistent improvements in CPL, ROAS, and conversion rates through structured experimentation and data-backed optimization.Reduced CPL by 11%, improved conversion rates by 30%, and scaled campaigns by 60% YoY through strategic media planning, A/B testing, and creative optimization. Strong focus on ROI, funnel efficiency, and performance scalability.Bringing a commercial mindset strengthened by hands-on business operations experience, enabling sharper budget decisions and growth-focused execution.
Experience
Performance Marketing
Jan 2025 — Present · IN
Manage and optimize high-budget performance marketing campaigns across Meta, Google, and Display with a strong focus on ROI, scalability, and CAC control- Own monthly ad spends of ₹2+ crores, ensuring efficient budget allocation and continuous performance improvement- Reduced CPL by 11% to 18% through audience segmentation, bid optimization, and funnel refinement- Scaled high-performing campaigns by 40%+ while maintaining stable CAC and ROAS benchmarks- Built and monitored performance dashboards tracking CTR, CVR, CPL, ROAS, and funnel drop-offs- Partner closely with creative and content teams to test, iterate, and scale winning ad creatives
Education
Gandhi Institute of Technology and Management (GITAM)
Bachelor of Technology - BTech, Computer Science
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