Uday Chawla

About Uday Chawla

I am passionate about creating products and ideas that positively impact a large number of people\'s lives. I have led and contributed to several successful NPD launches, digital campaigns, and sales initiatives, working with global and local stakeholders across functions and channels.

Experience

1. Brand Management - Marketing

   Nestlé

   May 2020 — Present · Gurgaon, IN

   Ecommerce - Handling the E-commerce side of the breakfast cereal business. Along with the Ecom agency working on the search and display campaigns. Keeping track of competition activity, promotions, pricing, and developing pack-wise account strategy. Managing maximum impressions and orders in the set budgets. NPD Development - Involved & led consumer immersions, focus groups & interviews regarding concept testing, packaging options, pricing, and product testing for the launch of MUNCH breakfast cereals. Closely worked with research agencies like Kantar. Also, involved in the re-launch of Nesplus to Nestle GOLD. Worked on plans to communicate premiumization of corn & oat flakes across multiple channels such as in-store, print & digital. Media Management - Managing digital (YT & Hotstar), social (FB & Insta), and traditional media i.e. TV campaigns, print ads and OOH campaigns for the breakfast cereal category. Planning - Working closely with the sales and D & SP leads for proper stock deployments and maintaining at least 90% CoF for indirect supplies. Global Promotions - Worked closely on global promotions with Universal & Disney on collaborations such as the Koko Krunch DC Comics, Koko Krunch Jurassic World promo & Koko Krunch Avatar promo. POSM Development - Working closely with the sales development lead to develop innovative & strategic point-of-sale merchandise which helps in in-store visibility and impulse purchase. Packaging - End-to-end managing all packaging designs (Uflex for laminates & pouches and TCPL for the bag in boxes) system readiness for all breakfast cereals-related SKUs. Sales Engagement Activations- Working closely with the sales development lead on designing and monitoring sales engagement drives for the sales officers and secondary sales force.

Education

• The London School of Economics and Political Science (LSE)

  Summer School, Accounting and Finance

  2015 — 2015

• Lancaster University

  Bsc.(Hons) Business Studies (Specialization Marketing & Finance)

  2014 — 2017

• George Brown Polytechnic

  Post Graduation, Strategic Relationship Marketing

  2019 — 2020

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Executive MBA, Marketing