Udaiveer Singh

About Udaiveer Singh

Marketing is not just visibility-it’s about driving measurable business impact.I am a results-driven Marketer with 15+ years of experience, specializing in brand transformation, marketing strategy, and revenue-driven campaigns across electricals, lighting & Switchgear, Gas & Power, and automotive sector.I have successfully led PAN India marketing initiatives, managing high-value budgets and delivering scalable growth through ATL, BTL, and digital ecosystems.Proven track record of increasing brand visibility, strengthening market penetration, and accelerating revenue growth.Expertise in 4P & 5P Module, product positioning, and channel developmentStrong leadership in managing cross-functional teams, agencies, and vendor ecosystemsDelivered high-impact campaigns, including IPL and Pro Kabaddi sponsorships & national brand activations I bring a unique combination of strategic thinking + execution excellence, ensuring marketing directly contributes to business outcomes.Core Expertise:Brand Planning & Strategy | Packaging | Integrated Marketing | GTM | Digital Growth | Trade Marketing | Events & Exhibitions | PR & Media | Budget OptimizationOpen to challengable opportunities in Marketing, where I can drive business transformation and growth.

Experience

1. Senior Marketing Manager

   LEDURE

   Mar 2025 — Present · Noida, IN

   Led ATL, BTL, and trade marketing initiatives across dealer networks and retail outlets to enhance brand visibility and market presence.• Executed pan-India branding strategies, ensuring consistent communication across POSM, in-store displays, and channel marketing assets.• Managed and executed dealer, distributor, and retailer engagement programs including electrician meets, channel partner meets, and loyalty initiatives.• Planned and delivered events and exhibitions (industry expos, trade shows, regional activations) to drive brand awareness, lead generation, and business development.• Spearheaded integrated marketing campaigns across offline and digital platforms, aligning on-ground activations with digital outreach to drive demand and engagement.• Collaborated with sales teams to implement channel promotions and schemes, improving partner loyalty and secondary sales.• Developed and executed annual marketing calendars, including product launches, festive campaigns, and regional activations.• Created impactful marketing collateral such as product catalogs, POSM, and retail branding creatives to support sales and brand communication. Achievement:• Played a key role in onboarding Ranbir Kapoor as Brand Ambassador for Ledure Lightings, enhancing brand equity and premium positioning.• Conceptualized and delivered the “Light Change Toh Vibe Change” campaign, driving high consumer engagement and boosting brand recall.• Oversaw end-to-end brand communication and packaging, ensuring uniformity across all customer touchpoints and channels.• Directed integrated 360° marketing initiatives (ATL, BTL & digital) across B2B and B2C segments, accelerating brand growth and market reach.

Education

• Maharshi Dayanand University

  Bachelor’s Degree, Arts

• Haryana

  High School Diploma, Arts

• Arena Animation

  Diploma in Design, Computer Graphics

• Jaipur National University

  Master of Business Administration, Marketing