Udai Raina

About Udai Raina

I\'ve built B2B revenue at scale for 20 years. Then Jio asked me to do something harder.In 2021, I joined Reliance Jio as National Vertical Head for IoT — building the business unit, strategy, and go-to-market from the ground up. When the organisation restructured, I could have moved sideways. Instead, I moved into the future: 5G.I was brought into Jio\'s 5G programme to make the technology real for Indian consumers — designing and running 5G Experience Centres across the country, before pivoting to lead launch of 5G in all the circles from marketing standpoint. Standing up a consumer experience at national scale, across India\'s most complex markets, reporting into the CMO, was a different kind of challenge from anything I\'d done before. I learned to think from the consumer backwards, not the product forwards. Further, played critical role in product positioning for JioPC and JioGames Cloud — two of Jio\'s most ambitious consumer tech launches — and into leading flagship events like India Mobile Congress (IMC), India\'s largest tech platform and Global AI Summit held very recently in New Delhi. That\'s the Jio chapter: IoT vertical builder → 5G marketing → 5G launches → product marketer → event strategist. Reporting to the CMO throughout. The Airtel chapter before it was 12 years of building B2B revenue — from mid-market accounts to National Head for IoT, M2M & Smart Cities-> Rs.360 Cr — B2B voice P&L managed (60%+ of Airtel West Hub revenue)-> Rs.300 Cr — SMB revenue; circle elevated to #1 nationally-> Rs.245 Cr — Business revenue, team of 34, Gujarat circle-> 4x — Data business growth in 3 years->#1 — National leader in Microsoft O365 enterprise seat sales I\'ve trained at IIM Ahmedabad\'s Business Manager Program and Korn Ferry\'s Leader as Coach. I\'ve also represented Airtel at CII\'s SME Forum and the Retail Association of India. What I bring is a combination that\'s hard to find in one person: the commercial discipline of someone who\'s owned large P & Ls, the granularity of execution in managing launching 5G across the country from marketing perspective, and the positioning instinct to know how a new product should enter a market and why customers should care. If you\'re looking for a business head who has operated across the full commercial stack — not just sales, not just marketing, but the intersection — I\'d like to talk.

Experience

1. Marketing

   Jio

   Dec 2022 — Present · Navi Mumbai, IN

   Market positioning and proposition for consumer Digital Services (AI and Cloud) e.g. JioPC and Cloud gaming. Driving digital connected experiences through Jio eco-system.

Education

• EPFL

  Smart Cities - Management of Smart Urban Infrastructure

  2018 — 2018

• Symbiosis

  Post Graduate Diploma in Business Administration, Marketing/Marketing Management, General

• Indian Institute of Management Ahmedabad

  General Management

  2009 — 2009