Udai Singh Rathore
Sr Product Owner Technology Products @American Airlines
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WORK HISTORY
Sr Product Owner Technology Products @American Airlines
Dallas-Fort Worth, TX, US
Digital Loyalty Product Leader | Customer Experience ChampionAs the strategic voice of millions of AAdvantage members, I architect and optimize the complete digital ecosystem that transforms casual travelers into lifelong brand advocates. Operating at the intersection of customer obsession and business growth, I orchestrate seamless experiences across web and mobile that drive measurable engagement, retention, and lifetime value.Transformational Impact Areas Strategic Vision & ExecutionTransform the AAdvantage digital experience from transactional touchpoints into an integrated lifestyle platform—reimagining everything from first-time enrollment to elite-tier redemptions and curated member experiences🤝 Cross-Functional LeadershipUnite diverse teams across UX design, engineering, analytics, and marketing in a shared mission to deliver breakthrough features that consistently exceed customer expectations while driving key business metrics Data-Driven InnovationConvert complex customer behavioral patterns, satisfaction scores, and feedback streams into actionable product roadmaps that systematically eliminate friction and amplify moments of delight Personalization at ScaleCollaborate with advanced Data Science and CRM teams to craft individualized loyalty journeys that speak to each member\'s unique travel patterns, preferences, and aspirations—turning one-size-fits-all into one-size-fits-one Brand Excellence & AccessibilityChampion experiences that don\'t just meet industry standards but set new benchmarks for accessibility, consistency, and brand authenticity across every digital interaction—ensuring our platform welcomes and serves all customers with distinction
EDUCATION
National Institute of Information Technology
D-NIIT
Kurukshetra University
PGDCA
New York Institute of Technology-Manhattan Campus
MS, Computers Software Security
Maharshi Dayanand University
M.Sc. Computer Science
CDAC
DAC
Mohanlal Sukhadia University
Bachelor
ABOUT UDAI SINGH RATHORE
With 18 years of experience in Product Management, eCommerce Functional Consulting…
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