Uchenna Abakporo
Head of Product Marketing, Developers & Publishers, Amazon Cloud Gaming @Amazon
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WORK HISTORY
Head of Product Marketing, Developers & Publishers, Amazon Cloud Gaming @Amazon
Seattle, WA, US
Led go-to-market strategy for Luna, Amazon’s cloud gaming platform, driving 25% customer acquisition growth by translating complex cloud and AI-first features into clear value propositions for consumers• Served as the single-threaded owner for product launches, partnering with executive leadership in Product, Engineering, Design, and Marketing to deliver cohesive customer experiences across channels• Applied customer insights and competitive analysis to influence product prioritization and expansion strategy, contributing to three international launches• Defined core messaging and value propositions for Amazon Luna, aligning messaging across marketing channels and product touch-points for a unified customer experience• Championed integration of AI agents with Martech tools in partnership with Amazon Web Services (AWS) to streamline copywriting, asset creation, and campaign execution
EDUCATION
University of Minnesota
Bachelor of Science (B.Sc.), Mechanical Engineering
Indiana University Bloomington
Master of Business Administration (MBA), Finance, Marketing
SKILLS
ABOUT UCHENNA ABAKPORO
I am a growth-oriented product marketing leader with over 10 years of experience creating, optimizing, and scaling products and solutions that address customer needs. As the Head of Product Marketing, I lead the positioning, messaging, and go-to-market strategy for Luna, Amazon\'s cloud gaming service. I work closely with product, design, engineering, PR, legal, and sales teams to launch and grow innovative cloud gaming experiences that delight customers around the world.
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