Uche Z.

About Uche Z.

I help businesses turn advertising dollars into predictable growth. Right now, I manage over $50M in annual ad spend across Google Ads, Meta Ads, Microsoft Search Ads, and various other programmatic advertising channels, partnering with companies to bring in more customers, lower acquisition costs, and stay ahead of the competition.What I Do BestFull-Funnel Campaign Leadership – Build and optimize campaigns across search, social, and local platforms so businesses capture high-intent leads and maximize ROI.Proven Results – Deliver 10%+ click-through rates, 4–7x returns on ad spend, and double-digit increases in conversion rates.AI Search Ranking – Help businesses rank higher on AI-driven searches (ChatGPT, Gemini, Grok, and beyond), so they don’t just win on Google but also appear first when customers ask AI where to buy.Smart Budget Management – Manage multi-million-dollar budgets with precision to drive efficiency and maximize growth.Competitive Edge – Beyond clicks, I help clients outrank competitors, dominate local searches, and strengthen visibility across every channel.End-to-End Ownership – Oversee the entire funnel—from ad creative to landing page optimization—ensuring traffic turns into sales, not just clicks. Businesses partner with me because I don’t just run ads — I create scalable systems that drive measurable growth across traditional search and the new frontier of AI discovery.

Experience

1. Marketing Director

   Consumer Advocacy Law Group

   Dec 2025 — Present

   I direct full-funnel marketing strategy for CALG-a consumer-advocacy legal practice, driving qualified client inquiries through integrated digital, content, and reputation marketing while ensuring compliance with legal advertising standards. In my role as Marketing Director, I have complete end-to-end marketing strategy ownership across acquisition, conversion, and retention channels to increase qualified client intake and improve cost efficiency.Additionally, I have built and optimized lead-generation funnels (landing pages, forms, call flows, email/SMS follow-up) in close partnership with intake staff to increase consultation and signed-client conversion. I have also developed client-facing messaging and educational content that simplified complex legal concepts and strengthened brand credibility and consumer trust. I established KPI dashboards and reporting cadences for CPL, CAC, lead quality, consultation rate, and signed-client rate to improve decision-making and forecasting.I continue to lead integrated campaigns across paid media, SEO, content, email, and community/outreach initiatives to improve visibility and case inquiry volume; while managing marketing budget, agency partners, and vendors; negotiated contracts and set performance expectations tied to measurable outcomes.

Education

• SO ME Academy London

  Social Media Marketing (Pro Certification), Internet and Social Network Systems

• Arizona State University

  Certification, American English and Culture

  2014 — 2014

• The College of Liberal Arts and Sciences at Arizona State University

  Certificate, International/Global Studies

  2014 — 2016

• Arizona State University

  Bachelor of Arts (B.A.), Political Science and Government

  2013 — 2016

• Institute of Project Management

  Professional Certification, Project Management

  2017 — 2018