Abhinav Upadhyaya

About Abhinav Upadhyaya

Results-driven Senior Professional with 16+ years of experience in SaaS Product Marketing, Customer Success, and Enterprise AI Adoption. Specializes in GTM strategy, lifecycle marketing, and driving product adoption of Adobe Experience Cloud, Adobe CreaAdobe Express, and Adobe Firefly (GenAI). Proven track record in Account-Based Marketing, MarTech (Adobe Analytics, CJA, personalization, automation), and Generative AI-powered workflows to accelerate revenue growth and customer retention for enterprise accounts globally.

Experience

1. Senior Customer Marketing Manager

   Adobe

   Aug 2022 — Present · Bengaluru, IN

   Drive enterprise adoption of Adobe Express and Adobe Firefly (GenAI) through targeted lifecycle campaigns, executive evangelism, and hands-on enablement programs, accelerating customer time-to-value on GenAI solutions.– Lead cross-functional MarTech, Creative, and Content teams to design integrated lifecycle programs that accelerated onboarding-to-adoption velocity and directly supported retention, renewal, and expansion in enterprise accounts.– Apply GenAI-powered workflows (Adobe Firefly, MS Copilot) to accelerate customer research, personalize lifecycle outreach at scale, and reduce time-to-value across enterprise engagements.– Spearhead Account-Based Marketing (ABM) and Demand Generation strategies for high-value enterprise accounts, driving CXO- and digital-leader engagement to support pipeline growth and long-term expansion.– Built an inverted-funnel engagement framework – 1:many programs for end-users, 1:few for influencers, andhigh-touch 1:1 interactions for decision-makers – driving adoption, retention, and upsell.– Partner with Consulting Services to drive growth via upgrade and migration campaigns, including AEM upgrades and Adobe Analytics to Customer Journey Analytics (CJA) migrations.

Education

• Indian Institute of Management Bangalore

  Executive General Management Program

  2020 — 2021

• Kendriya Vidyalaya

  HSC, Science

  2001 — 2003

• Visvesvaraya Technological University

  Bachelor's Degree, Electronics and Communication

  2003 — 2007

• Symbiosis Institute of Management Studies

  Master of Business Administration (MBA), Marketing

  2010 — 2012

• Digital Marketing Institute

  Professional Diploma, Digital Marketing

  2014 — 2014

Skills

• Corporate Events
• Market Research
• International Sales
• Secondary Research
• Business Development
• Digital Marketing
• Marketing Campaigns
• Marketing Strategy
• Direct Sales
• Pre-Sales
• Competitive Analysis
• Analytics
• Business Strategy
• Customer Marketing
• Enterprise Software
• Management
• Business Analysis
• Account Management
• Requirements Analysis
• Sales
• Marketing Communications