Tzyy Jim C.
Strategic Account Executive @Mediago Ad Platform
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WORK HISTORY
Strategic Account Executive @Mediago Ad Platform
Mountain View, CA, US
Promoted internally to support MediaGo’s outside sales efforts. Will remain as a programmatic strategist for existing accounts from the previous role.
EDUCATION
Mission san jose high school
Diploma, General Education
UC San Diego
Bachelor of Arts (B.A.), Political Science and Government
University of California, Berkeley
Marketing Metrics and ROI & Certificate Program in Marketing, Marketing
SKILLS
ABOUT TZYY JIM C.
TL;DRFun Fact about me: I worked as a metal stamping tools sales for my dad. I frequented clients based from Slaviansk, Ukraine to Newmarket, Canada. I ran AutoCAD & CATIA for fun.Marketing & Advertising Experience:12+ years of experience in Programmatic campaign management, reporting analytics, client-facing & account strategies Direct Response vs Brand Marketing Programmatic Strategies Technical ad operations - tagging, pixels troubleshooting and debugging Optimized toward Campaign KPI: CPL, CPA, CAC, CLTV, vCPM, etc.5 years of experience in Team management, up to 7 team members Product marketing strategy3 years of experience in programmatic native advertisingKnowledge in the following platforms: DSPs: DV360, TTD, MediaMath, SiteScout & Appnexus Ad servers: CM360, Sizmek, Mediaplex & TerminalOne Social: FB Power Editor Native: Outbrain, NativeAds, StackAdapt & Taboola Search: Google Ads, SA360, Kenshoo
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