Tracy Ziskovsky

WORK HISTORY

EDUCATION

SKILLS

ABOUT TRACY ZISKOVSKY

As a Strategic Marketing Leader in Healthcare & SaaS, I help healthcare and healthcare tech organizations acquire new customers/patients to increase revenue.My background spans both private and public sectors within the healthcare and tech industries, where I’ve consistently driven impactful strategies across diverse B2B and B2C landscapes.I approach leadership with a blend of relational finesse, visionary thinking, and grassroots initiative to cultivate thriving marketing departments.Over the past 14 years, I’ve led Marketing teams ranging in size from 5-30 employees, including the build out of an in-house digital Marketing agency resulting in a 53% year-over-year increase in enterprise leads (2023.)In my most recent role as SVP of Marketing at a PE-backed multi-specialty healthcare group, I led GTM strategy as the organization scaled over three years.I conquer new challenges with a bias for action, maximizing resources and then setting and exceeding goals. My success is based on my ability to drive measurable growth through brand strategy and key performance data to ensure Marketing tactics are aligned to exceed revenue targets.Core Competencies: Omni-Channel Marketing B2B Marketing Strategy Team Builder Full-Suite Digital Metric Reporting & Analytics Brand Strategy Paid Media Advertising Coaching & Mentoring Product Marketing Campaign Development & Execution Agency Management