Terri Zimmer

About Terri Zimmer

Content-obsessed, customer-centric, constantly-learning strategic digital creative director and content strategist. I have a copy background and truly believe in the power of storytelling and narrative to create emotional connections between brands and people. My teams and I develop breakthrough, digital-first campaigns, award-winning creative, and clever multi-channel content strategies for global companies and national brands.This is what I do- Develop smart, compelling content strategies for brands of all sizes- Serve as Creative Director for major CPG, beverage, QSR, purpose-driven, and health & beauty brands- Lead flexible, creative teams of copywriters, art directors, UX, and freelancers- Lead creative ideation and develop the results into executable concepts- Create and communicate brand essence, brand voice, and strategic messaging platforms - Guide creative development for earned, owned, and paid media - Integrate brand purpose, core values, and mission into strategy and creative expression- Develop breakthrough digital videos with compelling scriptwriting and overseeing storyboards, treatments, and digital video production- Produce and Direct video and photoshoots- Develop content and workflows for editorial, social media, email, and other distribution channels- Establish and execute SEO practices in content and creative - Editorial calendar planning and management- Social strategy, planning, and content direction- Manage creative teams and provide career mentorship and guidance- Constantly learn, grow, and experiment as the digital landscape evolves

Experience

1. Director, Smb Marketing & Creative Strategy

   Spectrum

   Sep 2022 — Present · Stamford, CT, US

Education

• University of Connecticut

  BA, Communications & Journalism

  2003

Skills

• Interactive Advertising
• Email Marketing
• Television
• Digital Copywriting
• Strategic Planning
• Marketing
• Creative Strategy
• Digital Strategy
• Concept Development
• Digital Video
• Photo Shoots
• Video Shoots
• Copy Editing
• Copywriting
• Creative Direction
• Editorial Consulting
• Creative Content Production
• Content Strategy
• Web Content
• Web Content Optimization
• SEO Copywriting
• Social Media Marketing
• Scripting
• Video
• Blogging
• New Media
• Content Development
• Editorial
• Social Media
• Digital Marketing
• Integrated Marketing
• Team Management
• Creative Writing
• Digital Media
• Online Advertising
• Interactive Marketing
• Brand Development
• User Experience
• Writing
• Storytelling