Tamara Zawodny
Consumer Insights | Shopper Insights | Market Research
- Role
- Market Insights Manager at Sherwin-Williams
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Tamara Zawodny
Curious corporate insights leader with proven experience in partnering with leadership to…
Experience
Market Insights Manager
Aug 2020 — Present
Collaborate with leadership and marketing stakeholders to recommend and align on impactful insight solutions that drive strategy and decision making across portfolio of products and retailers.• Continuously build foundational knowledge of our customer and their needs and utilize that knowledge to influence planning and build understanding throughout the organization.• Direct research projects end to end delivering key insights and recommendations across all aspects of the business.• Manage proprietary research community of professionals and consumers and the team supporting it.• Specialize in research with professional customers, including Painters, General Contractors, Designers, Architects, and Builders, with secondary support for DIY projects. • Identify and build strong external vendor partnerships.• Develop and coach team members to work to their full potential.
Education
Bowling Green State University
MBA
Miami University
Bachelor of Science in Business Adm.
Skills
- Customer Satisfaction
- Research
- Consumer Behaviour
- Marketing
- Fmcg
- Analytics
- Advertising
- Management
- Marketing Strategy
- Quantitative Research
- Marketing Research
- Market Research
- Project Planning
- Competitive Analysis
- Data Analysis
- Retail
- Segmentation
- Customer Insight
- Advertising Research
- Product Development
- Qualitative Research
- Market Analysis
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