Tyson Su

About Tyson Su

Mr. Su managed ProfitXL Corp where he was buying and selling calls as an affiliate (Medicare, Auto Insurance, Life Insurance, Home Improvement and Debt). As a member of the executive team, Mr. Su spearheaded growth projects, lead business development sales initiatives, managed call center operations and managed media buying teams. Previously, he built two pay per call affiliate networks: one at Aragon Advertising in 2015 and also at Broker Calls in 2020. In 2013 he lead the US sales group at Webgains, a multinational eCommerce affiliate network, staffing and training sales reps. His top sales achievements include signing the NBA League Pass for European distribution, signing Carvana (NYSE:CVNA) and signing over $5 Million/year in new sales at Aragon Advertising while building a $1.5 Million/year pay per call network from scratch. A successful business owner, Mr. Su created Kobol Media in spring 2011 - developing online marketing and mobile marketing programs for clients. Mr. Su was a member of the executive team at Sony Picture\'s, 2WayTraffic Mobile Division where he managed a global marketing group of 5 and staffed the North American office. Responsible for $22 million in affiliate revenue worldwide, Mr. Su oversaw online marketing campaigns, new sales, product development, and optimized the operational effectiveness of mobile portals in order to increase ROI and achieve higher CPA goals. Mr. Su has a deep understanding of all Online Marketing disciplines: Affiliate Marketing, eCommerce marketing, Display buys, SEO, SEM, Pay per Call, Facebook PPC, Email, Mobile Marketing, WAP, CPC, CPA, and Custom-Coreg Paths. After spending 3 1/2 years trading on the NASDAQ, his P&L placed him within the top 10% of all traders at Broadway Trading. Mr. Su has a Bachelors of Science degree in Engineering Management Systems from Columbia University\'s School of Engineering and Applied Sciences where he also served as the club lacrosse team\'s captain. Mr. Su was a participant in the 1994 Maryland All-State lacrosse game held at John Hopkins University\'s Homewood field.Specialties-Exceptionally well rounded sales and marketing professional with a highly refined online marketing background and proven ability to achieve strategic objectives and sales objectives-Recognized affiliate and pay per call marketer with a highly successful track record in conceiving and marketing online offers.

Experience

1. VP of Sales and Marketing

   Profit Xl

   Apr 2022 — Present · Los Angeles, CA, US

   ProfitXL is a Customer Acquisition and Digital Marketing company who sends qualified leads and calls to buyers within insurance (Medicare, Auto Insurance, Life Insurance), home improvement, solar, and walk in tubs to name a few. Generated over $20M in gross revenue as an affiliate through media buying (Facebook, Google, Tik Tok, and Display), lead generation and outbound call center services. Member of the executive team and managed the product development team, business development team and call center managers. Directed a call center team of 300 through 2 AEP (Medicare Open Enrollment) seasons while generating tcpa-compliant billable medicare calls per month. Spearheaded strategic and business development plans to scale and diversify revenue streams. Managed and directed a tech and web development team to create marketing funnels, websites and optimize data.

Education

• Loch Raven

  Diploma

  1990 — 1994

• Columbia University

  B.S., IEOR

  1994 — 1998

Skills

• Digital Media
• New Business Development
• Marketing Strategy
• Advertising
• Business Development
• Web Marketing
• Online Advertising
• Digital Marketing
• Marketing
• Account Management
• E-Commerce
• SEO
• Media Buying
• Affiliate Marketing
• Ppc
• Lead Generation
• Customer Acquisition
• Email Marketing
• Mobile Devices
• Online Marketing
• Mobile Marketing