Tysonn Betts

About Tysonn Betts

Helping brands and business leaders better understand that creative thinking is the secret sauce and competitive advantage to solving business problems, and building brands that people prefer. Tysonn Betts is a design, business, and branding consultant. A creative strategist who believes in discontinuous thinking to solve brand and business problems. Over nearly 3 decades, he has worked across multiple categories at Procter & Gamble; launching new brands, establishing new categories, reviving the relevance of heritage brands, and partnering to amplify beloved brand icons. Dedicated to making great design, beloved brands, and a better industry, Tysonn has consistently been involved in creating creative pathways and building a more diverse creative ecosystem. Tysonn\'s focus remains on leveraging his experience and acumen to help establish, build, and grow brands- whether they be newly founded, fortune 50, or non-profit.

Experience

1. Founder

   Procter & Gamble

   Jul 2024 — Present

   Tysonn Betts is the ministry of DESIGN, a creative strategist, design, business, and branding consultant who believes in discontinuous thinking to solve brand and business problems.

Education

• Boardway Bound (ArtsWave)

  Non-Profit Arts Board training and placement

  2010 — 2011

• The Maryland Institute College of Art

  BFA- Visual Communication

  1992 — 1996

• Xavier University - Williams College of Business

  Master of Business Administration - MBA

  2001 — 2003

• AALDP (African-American Leadership Development Program)- Class 8

  Community Leadership Development

  2001 — 2001

• Xavier University - School of Business Administration

  MBA

  2001 — 2003

• Alabama School of Fine Arts

  Advanced Academic Diploma

  1986 — 1992