Tyson Richards

About Tyson Richards

I help marketing agency owners escape the feast-or-famine cycle with predictable outbound appointment setting systems.After crushing it in door-to-door sales (top rookie my first year, top rep my second year), I became Head of Sales at Tree Traction, where I built the sales systems that helped scale a startup marketing agency from $100k to $2M ARR. I specialize in the full sales cycle — cold calling, SMS sequences, voicemail drops, and closing — plus building automations in Go High Level and Kixie that actually convert.Here\'s what I kept seeing: Marketing agency owners are incredible at marketing but struggle with consistent outbound sales. They know they should be prospecting daily, but they\'re buried in client work, can\'t afford experienced sales hires yet, and previous appointment setters delivered terrible quality leads.That\'s why I launched Pipeline Primers. We become your dedicated appointment setting team — industry-trained professionals who understand your prospects\' language and deliver qualified appointments ready to close. No hiring headaches, no training costs, no management overhead.What makes us different- Industry specialization (we speak your prospects\' language)- Integration with your existing CRM and processes- Pay only for qualified appointments that show up- Scalable from 10 to 50+ appointments per monthCurrently building Pipeline Primers to $1M+ annually while helping agency owners get their time back and achieve predictable growth.If you\'re tired of inconsistent lead flow and ready for a systematic approach to outbound sales, let\'s connect.

Experience

1. Chief Executive Officer

   Pipeline Primers

   Jul 2025 — Present · Provo, UT, US

   Solving the #1 problem marketing agency owners face:\"I\'m great at marketing but terrible at getting consistent sales.\" The Problem I Solve: Agency owners are stuck doing all their own sales calls while trying to run operations, or they\'ve been burned by low-quality appointment setters who don\'t understand their market. What Makes Us Different:Industry-specialized approach - We only work with marketing agencies, so we speak your languageSeamless CRM integration - Works within your existing Go High Level or HubSpot setupNo hiring headaches - Skip the recruitment, training, and management of internal SDRsMy Background: 2+ years building systematic sales processes at Tree Traction (marketing for tree services)+ top door-to-door sales performer. I understand both sides - the agency operations AND the prospect buyer psychology.Currently scaling to serve 20+ agencies while maintaining our high quality results.

Education

• Brigham Young University

  Bachelor's degree

  2021 — 2025