Tyson Olcott

About Tyson Olcott

I am an Employer Brand Marketing Manager at Salesforce, the world\'s leading cloud-based…

Experience

1. Employer Brand Marketing Manager

   Salesforce

   Apr 2022 — Present

   Using my digital marketing and communication expertise, I drive applicant and talent demand through compelling stories, unique events, and digital marketing campaigns. As part of the Salesforce Global Employer Brand Marketing & Communication team, my role as the Employer Brand Marketing Manager is responsible for managing and executing marketing strategies and campaigns that attract, nurture, and engage new leads, driving qualified leads through the hiring funnel. These campaigns and strategies consist of in-person and digital events, paid social advertising, email marketing, and using data-driven insights to optimize performance. Responsibilities & notable work include- Managing the strategy for building market awareness and generating leads, applications, and hires to support recruitment needs- Executing and owning in-person and digital events, programs, and campaigns from beginning to end- Developing and executing a demand generation strategy across multiple digital channels - including social, email, and other forms of paid advertising- Owning the lead management process from lead capture to clean up to follow-up. Working collaboratively with recruiting and obtaining feedback on the success of marketing campaigns- Executing campaigns to nurture leads and the existing database to move qualified leads through the hiring funnel- Measuring, analyzing, and reporting performance and delivering weekly campaign performance briefs to marketing and recruitment leadership. Applying this performance data to understand the success of each campaign and make recommendations for future efforts- Using automation and tools to improve processes and productivity- Ensuring proper messaging, timing, and execution of ongoing campaigns across email, social media, and other digital advertising.

Skills

• Corporate Communications
• Microsoft Excel
• Facebook
• Corporate Social Responsibility
• Target Marketing
• Event Management
• Economics
• Advertising
• Brand Development
• Entrepreneurship
• Adobe Creative Suite
• Copywriting
• Public Speaking
• Project Management
• Public Relations
• Market Research
• Final Cut Pro
• Integrated Marketing Communications Planning
• Social Media Marketing
• Editing
• Media Relations
• Student Affairs
• Strategic Communications
• Blogging
• Strategic Media Relations