Ty Rhudy

About Ty Rhudy

Organizational leader focused on the creation and growth of strategic client and partner relationships in addition to the development of omni-channel and digital transformation strategies across industry multiple verticals for enterprise brands. Wired like a brand marketer who has led company rebrands, built go to market strategies from the ground up and brings a history of success selling complex and custom solutions to a diverse set of Fortune 500 clients and industries. More than 25+ years experience managing all phases of client and partner engagements in addition to leading marketing, channel development, launching new practices and providing end to end retail and digital transformation consulting including all pieces of marketing technology and content supply chain solutions. Responsible for development of new relationships and execution of strategy, go to market and partnerships for hundreds of Fortune brands across retail, CPG, technology, telecommunications, manufacturing, healthcare, QSR, education and media verticals. Clients have included: Amazon, eBay, AT & T, Adobe, Fanatics, YUM! Brands, Hershey, Advance Autoparts, Autodesk, Five Guys, McGraw Hill, SEE, Tivo, Honeywell, Ahold Delhaize, Lowe’s Home Improvement, Bloomin\' Brands, Tailored Brands, Wal-Mart and Home Depot and hundreds of other organizations and brands. Specialties: New logo acquisition, business development, digital transformation, strategy creation, implementation, run and operate client services, rebranding/brand development, product launch and management, public relations, contract negotiations, client engagement, alliance development and management, social media, analytics, UI/UX and data transformation. Technology experience includes omni-channel retail, e-commerce, digital experience platforms, digital marketing platforms, data clouds, data lakes, data clean rooms, 1st party data strategy, 3rd party data acquisition, artificial intelligence (AI), loyalty, global delivery, custom web applications, mobile applications and in-store media.Technology experience includes: Adobe, Salesforce, Optimizely, Sitecore, SAP, IBM, Microsoft, Amazon, ActionIQ, Treasure Data, Snowflake, Databricks, Braze, CommerceTools, BigCommerce, Shopify, Andavo, Akeneo, inriver, Fluent Commerce and many others.

Experience

1. Founder and Digital Transformation Advisor

   Salty Sea Strategy

   Jul 2024 — Present · Durham, NC, US

   Offering a complimentary, one-to-many digital advisory service that engages brands on business outcomes tied to technology initiatives while providing a wide range of digital capabilities from 40+ best-in-class technology and services partners. This includes both enterprise boutiques and global consulting organizations. An outcome-based consulting model delivers free insights and support to brands navigating change — with a treasure chest of capabilities to bring to bear.Brands under advisory include: Advance Auto, Fanatics, Lenovo, Kendra Scott, Spectrum, Logos, Darn Tough, ASCO.org, Rate.com among others.Complimentary consults delve into areas including:Data, AI & Analytics: Strategy and support across AI readiness, data clouds, governance, migration, MDM, and modernization. Applied AI for analytics, agentic models, personalization, promotion optimization, inventory/pricing rationalization, and advanced BI/ML development.Customer Experience (CX), DXP & Digital Commerce: Full DXP partner for Adobe, Salesforce, and Optimizely — delivering personalization, content, and architecture strategies to reduce technical debt. Expertise across commerce platforms, marketplace selling, OMS, mobile commerce, composable/headless architecture, DAM & creative automation, and conversion rate optimization.MarTech & Omni-Channel: Strategies for CDP, CRM, and marketing activation; loyalty and performance solutions; search, tax, and site performance tooling; customer engagement platforms; and integrated omni-channel solutions for optimizations around conversion, merchandising, pricing, etc. Advisory Tech Partners include:Adobe, Salesforce, and Optimizely (full DXP partners), Commerce (BigCommerce), Shopify, POQ Commerce, ChannelEngine, Palette Analytics, Infios, Pipe17, Coveo, Bloomreach, Metrical.ai, Maru.ai, Avalara, Antavo, Nostra, Klaviyo, Braze, Attentive, Tealium, Claravine, Contentsquare, Uniphore, Daasity, Sentinel Insights, Sesimi, Databricks, and Snowflake.

Education

• UNC Kenan-Flagler Business School

  Bachelor of Science (B.S.), Business Administration and Management, General

  1994 — 1998

• Maastricht University

  International Business

Skills

• Mobile Applications
• Channel Partners
• National Account Management
• Social Media
• Sem
• Strategic Partnerships
• Account Management
• Direct Sales
• Partnership Marketing
• Lead Generation
• Corporate Social Media
• B2b
• Partner Development
• Salesforce.com
• Mobile Internet
• Brand Development
• E-Commerce
• Customer Relationship Management (Crm)
• Management
• Professional Services
• Competitive Analysis
• Contract Negotiation
• Selling
• Enterprise Software
• Crm
• Strategic Planning
• National Account Sales
• Executive Management
• Solution Selling
• Leadership
• Marketing Strategy
• Business Development
• Digital Marketing
• Relationship Marketing
• Custom Software Development
• New Business Development
• Public Relations
• Mobile Marketing
• Sales
• Professional Associations