Tyrha M. Lindsey-Warren

WORK HISTORY

EDUCATION

SKILLS

ABOUT TYRHA M. LINDSEY-WARREN

C-SUITE LEVEL MARKETING & COMMUNICATIONS EXECUTIVE & LEADER / MEDIA & BRANDING COACH / CONSUMER BEHAVIOR SCHOLAR / NIL ADVISOR TO STUDENT ATHLETES / INTERNATIONAL SPEAKER & MEDIA PERSONALITY A “transdisciplinary leader” who is high-performing, hardworking, passionate, and produces transformational and positive results for organizations and clients. Creative, innovative and strategic communications professional, with specialty in multicultural marketing, and one who has created national marketing, public relations and promotional campaigns for The Kroger Company, Blue Cross * Blue Shield, American Diabetes Association, P&G. Cincinnati Black Music Walk of Fame, Thrive Causemetics, National Coalition of Black Meeting Professionals, Nepperhan Community Center, Multicultural AIDS Coalition and the Waco Family & Faith International Film Festival and its sister film festivals in Florida, Nigeria, HBCU, Southlake, and San Diego.PROFESSIONAL EXPERIENCEUniWorld Group, Brooklyn, New York / Director of Public RelationsReported into the CEO, Byron Lewis, and oversaw all PR activities for the agency and clients including, The Home Depot, CVS/pharmacy, Johnson Products Company, Metropolitan College of New YorkL.A.I. Communications, Texas, New York, Ohio and California Marketing/Public Relations ConsultantLed the creation and development of boutique marketing agency specializing in creating marketing/public relations campaigns for clients in the health/wellness, arts/entertainment and multicultural arenas. Responsible for new client development and cultivation; profit delivery; project management of client projects and campaigns from idea generation to roll-out and completion; copywriting, employee/vendor cultivation and management, event planning, budgeting, forecasting and strategic planning for agency and its clients. · The Kroger Company (Fortune 500 Company and $66 billion dollar grocery retailer.)-Created health and wellness pilot for The Kroger Company under the agency’s “Celebrate YOU!” program, targeted to empowering women and teen girls, especially those of color. Pilot was launched at 7 Kroger stores in Atlanta, Georgia in celebration of Diabetes Month. First of its kind that garnered an 85% favorable response from shoppers in first year-Created first corporate branding for The Kroger Company’s 2008 Black History Month Celebration, which resulted in increased media and promotional support for the 1200 Kroger and Ralphs stores that carried the campaign across the United States.