Tyrell Squire
Account Executive - Lidl - Uefa Europa and Uefa Conference League @Fuse
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WORK HISTORY
Account Executive - Lidl - Uefa Europa and Uefa Conference League @Fuse
London, GB
In my current role, I deliver end-to-end sponsorship activations for Lidl’s partnership with the UEFA Europa and Conference League. Responsibilities include: • Manage client relationships, market activation plans, and UEFA approvals.• Coordinate trophy appearances, LEDs, and stadium activations to enhance brand presence.• Deliver Lidl digital campaigns across UEFA channels.• Oversee agency partners and ensure high-standard project execution.• Lead stakeholder management, report, and deliver sponsorship rights.• Act as key contact to educate Lidl markets on maximising sponsorship opportunities.
EDUCATION
Hartpury University and Hartpury College
Business and Technology Education Council (BTEC) Level 3 Extended Diploma, Sports Performance and Excellence (Football)
Hartpury University and Hartpury College
Business and Technology Education Council (BTEC) Level 3 Subsidiary Diploma, Sport Performance & Excellence (Football)
Gordano School
GCSE, Education
Tusculum University
Bachelor's Degree (Double Major), Sports Management and Sport Science with a Minor in Coaching
ABOUT TYRELL SQUIRE
Fuse empowers impactful global sports events. As an Account Executive, my role is to deliver end-to-end sponsorship activations for Lidl’s partnership with the UEFA Europa and Conference League. Previously completed a 6-month contract as a Project Coordinator, where I contributed to high-profile projects such as PepsiCo\'s UEFA Champions League Final and FIFA World Cup campaigns. By managing detailed logistics for onsite staffing, creating event proposals, and collaborating on presentations, I ensure seamless execution of client programs. My organisational skills and attention to detail have been instrumental in maintaining high standards across multiple complex projects. With over two years of experience in sports partnerships and operations, I have supported global brands like Manchester United in executing revenue-generating sponsorships. My ability to collaborate with teams, meet tight deadlines, and uphold brand standards showcases a commitment to excellence in sports event management. Motivated by a passion for delivering exceptional experiences, I aim to elevate partnerships and events at every opportunity.
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