Tyreece Banks

About Tyreece Banks

As a results-driven marketing professional with a B.A. in Public Relations from Michigan State University, I excel at creating and executing digital campaigns that enhance brand visibility and engagement. My experience spans across industries, including roles in the financial industry, project management, communications, and IT, where I’ve led cross-functional teams and developed strategic marketing initiatives. I’m passionate about leveraging my skills in content creation, SEO, and data analysis to drive impactful marketing efforts.

Experience

1. Marketing Coordinator

   Vertis Wealth

   Jan 2025 — Present · Grand Rapids, MI, US

   Key Responsibilities:Client Communication & Outreach: Maintain excellent customer service by managing communication channels such as calls, emails, and drip marketing campaigns to engage and retain existing clients.Meeting Coordination: Assist in scheduling and organizing meetings resulting from client outreach efforts.Cross-Functional Support: Undergo cross-training in key areas of the management team to provide assistance when needed.Event Coordination: Attend and organize client seminars, networking events, and other engagement initiatives.Marketing Campaign Execution: Coordinate day-to-day marketing activities, ensuring alignment with overall campaign objectives.Vendor Communication: Serve as the primary point of contact for third-party marketing vendors, ensuring seamless collaboration.Content Creation: Develop engaging content for various marketing channels, including social media, blogs, newsletters, and email campaigns.Social Media Management: Oversee and respond to incoming messages, schedule posts, and coordinate new talking points and segments.Data Analysis & Reporting: Gather and analyze marketing data, configure reports, and support data-driven decision-making.Marketing Asset Management: Maintain and manage an inventory of marketing materials, including promotional gifts and literature packets.

Education

• Michigan State University College of Communication Arts and Sciences

  Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication

• Grand Rapids Christian High School

  High School Diploma