Tyra N.

About Tyra N.

Hey there!Thank you for stopping by,I’m a passionate e-commerce professional with a dual degree in IT Management and Business. My enthusiasm lies in strategically launching, optimizing, and scaling all digital aspect of e-commerce businesses. I thrive in diverse digital environments, bringing products and ideas to life online.Professionally, I blend a tech-savvy approach with strong teamwork and problem-solving skills. I’m deeply analytical and strategic. I find joy diving into data, interpreting numbers to forge sustainable strategy and measuring success through metric-driven approach.Outside of work, my interests are as diverse as my professional skills. I love traveling, exploring the outdoors, whether through hiking or playing pickleball (beginner). I\'m also a food enthusiast and a fitness devotee. I live by the mantra:\"There is no best way to do things because there is always a better way.\" This philosophy drives my continuous pursuit of personal and professional growth, keeping me adaptable and excited for future challenges.All and all, I’m just here to learn and learn more!

Experience

1. Ecommerce Marketing Manager

   VB Cosmetics, Inc.

   Oct 2024 — Present

   Drove omni-channel growth across D2C, B2B/Pro, and Amazon, shifting one major channel YoY performance into triple-digit territory and nearly 5x the previous growth rate within a year. • Led a full D2C & B2B website revamp, improving UX, navigation, education, and conversion, and strengthened B2B strategies for better channel alignment. • Built an integrated acquisition ecosystem across paid, organic, email, content, onsite, and retention to streamline new-customer flow and improve efficiency. • Optimized product pages, bundles, AI upsell/cross-sell, value framing, cart gamification, increasing AOV 25%+ without new product launches. • Used customer insights, market research, and data tools (GA4, Shopify, TW) to guide strategy, improve forecasting, reporting accuracy, and decision-making.

Education

• University of Houston-Downtown

  Business Administration and Management, General

• Houston City College

  Associate's degree, Business Administration and Management, General

• Western Governors University

  Bachelor of Science - BS, Information Technology Management

  2017