Tyonna Goweh
MBA Candidate | Marketing & PR Strategist
- Role
- Public Relations Coordinator at Mikado International
- Location
- Elizabeth, NJ, US
- LinkedIn followers
- 500 followers
About Tyonna Goweh
Data-Informed Strategist Transitioning to Business Analysis. MBA candidate with expertise in campaign analytics, stakeholder communication, and process optimization gained through 4+ years in PR and digital marketing. Passionate about bridging gaps between data and business strategy by: Analyzing performance metrics (Google Analytics, Brandwatch) to drive decision-making Managing cross-functional projects (Comcast NBC grant campaign) with quantifiable results. Translating complex insights into actionable plans for diverse audiences. Eager to apply my analytical mindset and MBA training to solve operational challenges as a Business Analyst.
Experience
Public Relations Coordinator
May 2024 — Present
Work on the Comcast NBC grant campaign, targeting minority-owned businesses in Houston, Atlanta, and San Diego. Conduct media outreach to publications focused on Asian American, Hispanic, and African American audiences, ensuring culturally relevant messaging. Track and analyze application submissions using Excel, identifying trends to optimize outreach strategies. Develop data-backed press materials, aligning messaging with engagement metrics (Google Analytics, Brandwatch).
Education
Montclair State University
Master of Business Administration - MBA
WROXTON COLLEGE
Summer Course, International and Intercultural Communication
2018 — 2018
Fairleigh Dickinson University
Bachelor of Arts - BA, Communication and Media Studies
2015 — 2019
Skills
- Public Speaking
- Microsoft Word
- Microsoft Office
- Management
- Leadership
- Microsoft Powerpoint
- Project Management
- Microsoft Excel
- Research
- Customer Service
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